HomeAuthorsPublications by Raquel Salas

Raquel Salas

Raquel Salas
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Public relations officer for Mystiq developments, CEO and founder of Positive Refocus and Real Estate Equilibrium, director of Media Group RP, integrative coach certified by John Maxwell Leadership, author of "Before Saying Yes" and "Time for Me".
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Misguided humility ends up hindering sales

Raquel Salas -
This week I paused to reflect on the word humility and its true meaning, and I thought about how often people shrink back or...
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From appearance to essence: rethinking real estate success in times of consumption

Raquel Salas -
We live in an era where identity has become a showcase, where personal worth is no longer based on who you are...
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No one escapes change: what the Nautilus teaches the real estate leader

Raquel Salas -
Those who have been reading me in this space for more than a year know that sometimes I love to go off on tangents, get reflective, and weave...
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Image versus identity: what are you really investing in?

Raquel Salas -
I've been mulling over the concept of personal branding for a while now, and I want to confess something: there was a moment when I felt I was ceasing to be...
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Value people, not possessions

Raquel Salas -
How often do we value someone for who they are, and how often, without realizing it, do we value them for what they have? It's an uncomfortable question...
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Foundations of glass: why the real estate sector needs more than cement to stand on

Raquel Salas -
I wonder how many real estate companies truly know who they are—I'm not talking about their name, logo, or project portfolio. I'm talking about...
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Ethics and humanity: what separates the advisor from the salesperson

Raquel Salas -
How many times have you heard that anyone can sell? I don't believe it, and I don't consider it a minor issue either, because behind that...
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Rehabilitating sleep: when exhaustion dulls your vision

Raquel Salas -
Last Tuesday, while teaching the Dream Factory workshop at a friend's real estate agency, there was a moment of inner silence that led to...
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Selling from a place of humanity: the art of removing the armor

Raquel Salas -
The other day I went with a friend to look at cars, and what I saw inside that dealership left me thinking for days. The...
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What isn't cared for, breaks down: Well-being in KLPs in the real estate sector

Raquel Salas -
A few days ago I was talking to a consultant and we got onto a topic that's been on my mind: the management of well-being in organizations...
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Reciprocity is not a luxury, it's a compass

Raquel Salas -
In the real estate world, we talk a lot about value: the value per square meter, the value of the location, the value of the project. However,...
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Psychological safety: the phrase every leader utters but few practice

Raquel Salas -
When was the last time someone on your team told you something you didn't want to hear? I'm not talking about a minor complaint;...
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Belief system: how what you believe determines what you sell

Raquel Salas -
This week I was watching a panel discussion titled "Trust Yourself More," featuring Mario Alonso Puig and other specialists. At one point...
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Hiring badly: the mistake no one wants to calculate

Raquel Salas -
This week I've been immersed in something few managers take the time to do calmly: posting job openings, analyzing profiles, and evaluating candidates. It's...
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Self-sabotage: when you are the one preventing you from selling

Raquel Salas -
Today I want to talk about one of the worst enemies of the real estate agent, one that doesn't appear in market reports, that isn't...
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The danger of delegating without trust

Raquel Salas -
Some leaders work twice as hard as their team, not because they are more capable, but because they are unable to let go. They spend their time reviewing...
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Selling without soul: when the script replaces the connection

Raquel Salas -
There are consultants who know everything about the project they're selling and almost nothing about the person in front of them. They know the square footage, the...
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The cost of selling for those who do not comply

Raquel Salas -
The moral burden real estate agents carry when construction companies let them and their clients down. I've heard that story too many times...
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Revive your purpose: how to reignite your passion when selling no longer makes sense

Raquel Salas -
There is a form of death that has no wake, and perhaps you are experiencing it every day: you get up, you get dressed, you open your phone,...
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The trial cycles before the rebirth

Raquel Salas -
There are seasons that arrive unannounced. They come uninvited, turn off the lights, and rearrange everything we thought we had in order. The real estate market...
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Comprehensive responsibility: The unfinished business of construction

Raquel Salas -
Without intending to generalize, today I want to address a topic that has resonated with me since I became involved in this sector: comprehensive responsibility in...
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Humanity vs. Production: When the Agent Becomes a Character

Raquel Salas -
There's a fine line between building a personal brand and losing your identity in the process. In the real estate sector, that line is...
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Meetings that drain vs. conversations that transform

Raquel Salas -
There's a meeting we all know. It starts late, goes around in circles, ends without any agreements, and leaves every participant wondering what the point was...
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The invisible agent syndrome

Raquel Salas -
When the most productive talent is the first to fade, there's a loss that doesn't appear in any financial report. It doesn't have a line item...
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