By Gissel Taveras
El Inmobiliario
SANTO DOMINGO.-Patricia Coiscou is passionate about the world of makeup, where she stands out for being exceptional at highlighting women's beauty, but she is also an expert in real estate, with her company Porta Properties, from where for 7 years she has been helping people find their ideal home.
Two very different professions, but with one value in common: helping.
“I believe I have a calling to serve and collaborate with people. When I do makeup, I help women enhance their beauty and boost their self-esteem, and when I look for a property for a client to rent or buy, I try to resolve a concern or a dream they have at that moment,” Patricia explains.
She states that makeup represents in a woman's life a way to highlight her inner beauty, which can be reflected on the outside and magnified through makeup; it is also a way to create self-esteem in women who need it.
Balancing her dual role in such a competitive world is no easy feat. The executive's key, she explains in an interview with El Inmobiliario, is planning and organization.
Patricia Coiscou, real estate agent and makeup artist. (External source).
Super active, that's a day in the life of Patricia
“First I go to the gym at 7:00 AM, it’s a habit I developed two years ago and I feel it helps me clear my mind and stay active throughout the day.”
Then he goes to his office, located in the Piantini sector, National District, attends to clients, holds meetings with salespeople and answers pending calls.
“As time has passed and I’ve had more commitments and salespeople in the real estate agency, I’ve had to delegate my work as a makeup artist a bit,” she says.
However, she maintains that when she has to perform both her jobs, she always keeps an order in her schedule and makeup is almost always done at the end of the day or on weekends.
"Most of my time is dedicated to the real estate business, and I would say 10% to makeup.".
Patricia says she started both things in 2017. “For me, it’s a life purpose: to care about the interests and desires of my direct clients and see them happy when I manage to find what they wanted, and then with my team because I empower them to work hard for those personal dreams they can achieve through helping clients,” she emphasizes.
The entrepreneur acknowledges that a person should focus and specialize in one area at a time, which is why she delegates a lot of the makeup aspect, even though it is a passion and source of satisfaction for her.
He emphasizes that preparation, discipline, and focus are key for young people to achieve their goals in life. Furthermore, love and respect for God and their parents will lead them to success.
Appearance is also important in the life of a real estate agent
The expert on both topics emphasizes that the clothing and appearance of the real estate agent truly plays a crucial role in the impression they make on clients and in the perception of their professionalism and reliability.
In a field as competitive as the real estate sector, personal appearance can make the difference between success and failure, so it is necessary for a real estate agent to dress professionally and neatly to convey confidence and credibility to their clients.
In the case of women, she believes they should wear makeup in a natural and not very flashy way, but with neutral colors.
In addition, accessories should be discreet and elegant, such as ties for men or simple jewelry for women, avoiding excessively flashy or extravagant accessories.
Career
Patricia Coiscou has a degree in Business Administration with a Master's in Finance and Economics, and is passionate about sales and specifically about the world of real estate.
Porta Properties SRL is your business project in the real estate sector.
As she explains, the essence of PORTA is transparency, professionalism, and the guarantee of exceptional advisory and personalized follow-up service for those who wish to acquire, sell, or rent any type of property.
“Our name is inspired by the Italian word that means door in Spanish, which in turn is the entrance to any structure. Its universal symbol represents a positive message to start something new, encouraging us to look to the future with hope and enthusiasm,” he says.
Along these same lines, they designed a logo: an open door in the shape of a spiral, a symbol of life in motion, of constant change, of transformation and development. "It's the motivating force that drives them to action," Coiscou affirms.
