Escarlin Pozo
El Inmobiliario
SANTO DOMINGO- The calendar marked the month of November 2015 when Urban Realty Group opened its doors with the goal of making a name for itself in the Dominican Republic real estate market.
Almost nine years after its creation, the company has directed its actions to leave its mark within the sector, both inside and outside the country.
Throughout this time, they have maintained their focus on adapting to market needs, ensuring that their services are fully personalized and of high quality.
To learn about their history and growth, it is necessary to go back to their past to learn about their first three years in the market and what they achieved in just two years.
During those years, 2018-2020, the company expanded its operations, opening new offices in downtown Santo Domingo, the Eastern Zone, Punta Cana, Santiago, and Las Terrenas.
But the coverage will not end there, because, as the leaders of the real estate firm, Luz Sarmiento and César Iván Santana, indicated, "the company has plans to continue expanding to cover more areas.".
The team from the new Punta Cana office with the firm's executives. (External source).
Currently, Urban Realty Group has a team of 150 associated real estate agents, focusing on providing comprehensive property management from buying and selling to renting properties.
During the pandemic, from 2020 to 2023, the company digitized its services by investing in a Customer Relationship Management (CRM) technology tool, allowing it to improve customer relationships and the management of its operations.
According to César Iván Santana, for the past two years, the company has been adopting a digital communication and signature management system in collaboration with construction companies by following current market trends.
This real estate firm, affiliated with the Association of Real Estate Companies and Agencies (AEI), has charted a course internationally through participation in international fairs to promote the Dominican Republic's real estate market.
“The company is internationalizing the Dominican Republic's real estate product, taking advantage of the numerous internationalization policies currently in place in the country. The Dominican Republic is positioning itself as one of the most attractive destinations in the Caribbean, and Urban Realty Group SRL is capitalizing on this advantage to attract global investment,” explained Luz Sarmiento.
This operator, which will celebrate its ninth anniversary on November 15 of this year, has developed social responsibility actions through significant contributions to foundations and institutions in the country.
Its leaders indicate that the company projects continued and healthy growth, focused on expanding its presence in the local and international markets. "The company remains focused on service excellence and adapting to market needs to maintain its leading position in the real estate sector," they conclude.
Cover photo: Luz Sarmiento and César Iván Santana cut the ribbon at the new Punta Cana offices. (External source).
