SANTO DOMINGO.- The banking sector is one of the main pillars of the real estate sector, since it is the system through which credit facilities are granted to home buyers and investors.
And the first CENI Expo Forum includes among its speakers for the panel on "the challenges of the sector facing the future", banking expert Zoila Abreu Candelario, from Scotiabank.
Currently, the professional is responsible for the Alternative Sales & Control Department of Scotiabank Dominican Republic, an institution where she started 15 years ago.
Her resume states that Abreu Candelario has been dedicated to Marketing for more than 15 years in the financial sector, with extensive knowledge of Retail Banking products, Customer Experience, alternative businesses, risk reduction and prevention.
“She has a high level of sales planning and projection, analysis and development of strategies, recruitment, training of large audiences, coaching, and is a teaching facilitator in an inclusive and collaborative environment,” she notes.
He adds that he has extensive experience in strategic marketing, sales, and productivity planning; as well as in planning, developing, and implementing customer loyalty programs; brand building; and product development. “Strong experience in due diligence of external suppliers,” his resume highlights.

Zoila Abreu Candelario holds a degree in Marketing from the Catholic University of Santo Domingo (UCSD), and an MBA in Management and Senior Management from this university.
Since 2012, Zoila has worked as a teacher at the School of Marketing of the Catholic University of Santo Domingo, also serving as an advisor for theses and final projects at the undergraduate and master's levels; and as a teaching facilitator of marketing, market research, and strategic marketing.
“She has strong leadership skills and the ability to work under pressure, in a dynamic and inclusive environment, with several years of accumulated experience in developing motivated and high-performing teams; recruitment, training and supervision of personnel, and being a key contact between the company and outsourcing companies,” he says.
He also boasts skills that allow him to manage a broad client portfolio and sales management (credit card sales forecasting, business intelligence, and distribution channels), consistently exceeding productivity and performance indicators. Register for the CENI Expo Forum and don't miss this engaging presentation. https://inmobiliario.do/ceni/.


