HomeReviewsAfter 40 years, the most valuable thing is not business

After 40 years, the most valuable thing is not business

On February 1st, I celebrated 40 years since I began my journey in the Dominican real estate sector. Four decades of experiences, opportunities, difficulties, successes, and mistakes that have allowed me to learn far more than I ever imagined.

When I look back, I don't just think about the deals I've made or the projects I've been involved in. I also think about the people I've met, the advice I've received, and the decisions that have helped shape my understanding of this profession.

At 76, I remain active, enthusiastic, and above all, with a learner's mind. Because years of experience don't make us possessors of the truth.

Today I'd like to share three lessons that I consider fundamental, especially for the new generation of real estate professionals. They aren't formulas for selling more or recipes for financial success. They are principles that time has confirmed for me.

First lesson: never lose your learner's mind

The world is constantly changing. Markets, technologies, customer needs, and ways of doing business all change.

What seemed sufficient yesterday may prove insufficient today.

Therefore, preparing, studying and staying up-to-date is not an option, but a professional responsibility.

Experience is valuable, but it can become a limitation when we think we already know everything and stop listening.

After so many years in this business, I still learn from conversation, from a young colleague, from a client, and from new technological tools.

Having experience doesn't mean you stop being a student of life.

Second lesson: transparency pays

I have always believed that our responsibility as real estate advisors goes far beyond getting a signature or collecting a commission.

Advising means guiding, informing and helping another person to make a conscious decision, knowing both the opportunities and the risks.

Sometimes, telling the truth can mean losing a deal. A client might discover that a particular property doesn't meet their needs or that the terms of a project aren't the most suitable.

So what should we do?

Tell him the truth, even if it's not financially advantageous for us.

Transparency, ethics, and responsibility cannot depend on the benefit we expect to receive.

A commission can be lost and recovered, but a compromised reputation is much harder to rebuild.

Trust is built over time, through consistency between what we say and what we do.

Transparency pays off, although it doesn't always pay off immediately.

Third lesson: Do the right thing without expecting a reward

This lesson transcends real estate practice and has to do with our way of life.

I have never believed that we should do things only for what we expect to receive in return.

We must do them well because it is the right thing to do, because it aligns with our principles, and because we have a responsibility to those who place their trust in us.

Helping a colleague, guiding a client, or sharing knowledge with new generations should not depend on financial reward or public recognition.

Naturally, we all need to produce and achieve results. Our work deserves fair compensation. But receiving it is one thing, and turning every action into an opportunity for personal gain is another.

Sometimes, the greatest reward is the peace of mind that comes from knowing we acted correctly.

And that satisfaction is priceless.

What I truly want to leave behind

As I reach this stage of my professional life, I understand that the value of a career is not measured solely by the deals made or the results achieved. It is also revealed in the trust we build and the principles that endure.

I do not present these teachings as absolute truths. They are convictions built through successes, mistakes, and difficult decisions.

I also remember that no one gets here alone. Along the way, we received advice, opportunities, and gestures of trust from people who contributed to our development.

And my journey is not over. I continue working, learning, and enthusiastically participating in a sector to which I have dedicated a good part of my life.

However, today I understand more clearly that experience reaches its true meaning when it ceases to be merely a personal asset and becomes a tool to serve others.

My greatest aspiration is not that people remember how much I sold, but that some of what I learned will be useful to those who come after me.

If any of these lessons helps a young professional make a difficult decision, act with integrity, or better serve their clients, I will feel that these years have taken on an even deeper meaning.

Because true legacy is not about accumulating accolades, but about transmitting principles, paving the way, and helping others to move forward.

After four decades, I remain convinced that experience gains value when it is shared, and a professional life achieves its greatest meaning when it continues to positively influence others.

Experience transformed into judgment. Judgment transformed into service. Service transformed into legacy.

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The content and opinions expressed here are solely those of the author. Inmobiliario.do assumes no responsibility for these statements and does not consider them binding on its editorial view.
Welcome Paulino Columna
Welcome Paulino Columna
Real estate analyst, consultant, and trainer. Broker-owner of Plusval Dominicana, with 40 years of experience in the Dominican real estate sector. Specialist in structuring and marketing projects, particularly off-plan sales and trust transactions. Founding partner of ACOPROVI and former executive of AEI.
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