The Minister of Tourism met with more than 200 travel agents and industry representatives to strengthen the Dominican presence in the US market
SANTO DOMINGO – Tourism Minister David Collado led the 124th edition of his international roadshows this Thursday in Houston, Texas, with the aim of expanding business opportunities and strengthening the arrival of visitors from the United States.
The meeting brought together more than 200 travel agents, tour operators, airline representatives and other industry players, to whom Collado presented the attractions of the Dominican Republic and its opportunities for vacationing and investing.
“We are here with you presenting not just a destination, but an unforgettable experience,” the official said.
He also stated that Houston represents a strategic market for the country due to its growth potential and connectivity.
Houston ranks fifth among markets of interest
Collado indicated that Houston currently ranks fifth among the main markets of interest within this strategy, which reaffirms the importance of strengthening ties with tourism professionals in that city.
During the day, the minister held meetings with travel agents and industry representatives to expand trade relations and consolidate the Dominican Republic as one of the most attractive destinations in the Caribbean.
Ministry of Tourism registers more than 35,000 travel agents
One of the pillars of this strategy is the relationship with travel agents, considered key allies for marketing the Dominican Republic's tourism offerings abroad.
In that regard, the Ministry of Tourism reported that more than 35,000 agents are registered on its DO Travel Rewards platform, a tool that facilitates knowledge of the country's attractions and services and encourages their marketing in international markets.
The institution combines this platform with face-to-face meetings and other initiatives to maintain contact with its business partners and diversify the markets that send visitors.
Dominican Republic seeks to expand its presence in the United States
With the celebration of this roadshow, Collado reaffirmed his commitment to maintaining commercial relations with the main players in the international industry and generating new opportunities for Dominican tourism.
The event in Houston is part of efforts to increase the arrival of American visitors and maintain the Dominican Republic among the leading destinations in the Caribbean.
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