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Welcome Paulino Columna

Welcome Paulino Columna
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Real estate analyst, consultant, and trainer. Broker-owner of Plusval Dominicana, with 40 years of experience in the Dominican real estate sector. Specialist in structuring and marketing projects, particularly off-plan sales and trust transactions. Founding partner of ACOPROVI and former executive of AEI.
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The Dominican diaspora: what they are looking for and what mistakes we make when selling them real estate

Welcome Paulino Columna -
Every year, thousands of Dominicans living abroad entrust their savings to a decision that goes far beyond simply buying a...
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Real Estate Trust: What the Real Estate Advisor and Housing Developer Need to Understand

Welcome Paulino Columna -
Over the years working in the real estate sector, I've learned that one of the biggest risks in our business arises when we repeat...
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Going far means building together

Welcome Paulino Columna -
Success in the real estate sector is built on three pillars: human excellence, professional excellence, and preparation. For several decades I have been involved in the sector...
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Are we all CEOs? When the title becomes bigger than the companies

Welcome Paulino Columna -
I'm going to start with a question that might make some people uncomfortable: At what point did we all become CEOs? I ask this because in our industry...
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The structural handling of objections: when listening is more valuable than responding

Welcome Paulino Columna -
Most consultants respond to objections. The best ones interpret them. There are lessons that can't be learned in a course or a book. They...
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Ethical persuasion: a tool that every real estate advisor and housing developer should master

Welcome Paulino Columna -
After more than forty years in the real estate market, I've found that the most important sales aren't achieved by talking more, but by understanding...
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The real product we deliver is not a property: it's an experience built on trust

Welcome Paulino Columna -
For many years, the real estate business has been thought to consist of building and selling apartments, villas, or developing plots of land. However, after so many years...
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Conscience before reputation

Welcome Paulino Columna -
Here is one of the most powerful phrases I've ever read, and it made me reflect. "Worry more about your conscience than your reputation, because...".
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My name is my asset

Welcome Paulino Columna -
In a world where more brands, companies, and digital profiles are being built every day, one asset remains irreplaceable: personal reputation. With...
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My greatest achievement has not been financial

Welcome Paulino Columna -
After so many years in the business and real estate sectors, I've come to a conclusion that, for me today, is more valuable than any...
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The habits that build real estate success

Welcome Paulino Columna -
Real estate success isn't improvised: it's built habit by habit. In the real estate world, there's a misconception that great results depend on...
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A business in transformation

Welcome Paulino Columna -
Today, the real estate business is more complex than ever. We no longer talk only about location, price, and payment method. Today we talk about trusts,...
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Success is not the absence of failures; it is not losing hope

Welcome Paulino Columna -
For many years I thought successful people were those who hardly ever made mistakes. Over time I discovered I was wrong. After forty...
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In 40 years in the real estate sector: the successes I celebrated and the mistakes that taught me the most

Welcome Paulino Columna -
On February 1, 2026, I celebrated 40 years in the Dominican real estate sector. It has been four decades observing economic cycles, crises, booms, and more.
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A good purchase starts with good questions

Welcome Paulino Columna -
After so many years in the real estate market, I've learned something that time has confirmed time and time again: the...
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ICDV: a clause that the real estate advisor and the developer must understand before selling

Welcome Paulino Columna -
Since 2020, discussing the Direct Cost Index for Housing Construction (ICDV) is no longer a technical topic reserved for engineers...
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The advisor who doesn't specialize... disappears.

Welcome Paulino Columna -
The real estate market has changed… but many agents are still working as if it were the year 2000. I still see agents waiting for social media to….
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Ethics: The true role of the real estate advisor

Welcome Paulino Columna -
My time in the real estate sector has taught me that there is a truth that has been consolidated over time, with experience...
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How today's customer has evolved: from buyer to informed investor

Welcome Paulino Columna -
For over four decades in the real estate market, we have witnessed a profound transformation: the evolution of the customer. Understanding this change is not...
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It was so hard for me to learn from my mistakes

Welcome Paulino Columna -
In the real estate business, especially in a market as dynamic and demanding as that of the Dominican Republic, there is one truth that...
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Earning a lot is not wealth

Welcome Paulino Columna -
You earn a lot… but it's not yours: the silent trap of the real estate business. After 40 years in this sector, I'll say it bluntly: I've seen….
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Lots of technology, less trust: the challenge for the sector

Welcome Paulino Columna -
Today, the real estate sector has greater reach, more technology, and more speed than ever before… but it faces a challenge that no platform can solve: the….
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Global crisis, local opportunity: How geopolitical conflict is reshaping the Dominican real estate market

Welcome Paulino Columna -
While the world watches the war… capital is looking for a safe haven. And the Dominican Republic is on its radar. The geopolitical conflict between Iran, Israel, and….
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Beyond selling real estate: building trust over time

Welcome Paulino Columna -
After forty years in the real estate sector, one learns that time not only accumulates transactions, projects, or experiences; it also...
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