Agents must enrich the real estate market with valuable content, strengthening their reputation and authority based on what they offer. When Google sees that we have authority, it gives us recognition over time, and we achieve this with original, useful content.”.
SANTO DOMINGO.- A group of experts opined yesterday during their presentation at the Digital Marketing course that real estate agents, in addition to offering property alternatives to their clients, should publish useful content on their digital platforms.
The usefulness of digital tools and how to leverage them was the topic of discussion yesterday among more than 300 participants who connected from various locations, all interested in acquiring new knowledge on how to grow their businesses. The event is organized by Pixel.do
Geni Ramos, from Spain, led the conference “How to Automate Your Real Estate Business,” inviting real estate agents to occasionally put themselves in the client's shoes and reflect on what they would like to be offered. “Put yourself in the target audience's shoes. If they are foreigners, you have to offer them information about the country, value-added content, and build trust.”.
He said that the content strategy of a digital platform shouldn't be solely focused on getting people to buy, but rather on helping them make informed decisions. He discussed the advantages of automating messages, highlighting the opportunities offered by digital tools and how they save time in daily life, among many other benefits.
He recommended that agents and companies, when resorting to paid advertising on social media, start with a minimal budget and not allocate large sums of money at once, in addition to defining the target audiences beforehand.
“Build your digital ecosystem to increase your sales opportunities,” was facilitated by Manuel Mercedes, who said that valuable content will give your website authority to achieve notoriety for your products.
“Agents must enrich the real estate market with valuable content, strengthening their reputation and authority based on what they offer. When Google sees that we have authority, it gives us recognition over time, and we achieve that with original, useful content,” Mercedes explained.
Michael Mota, CEO of Alterestate, discussed "How to better manage your contacts and sell more with a CRM," highlighting the benefits of having a platform that organizes the work of agents and companies.
“A CRM reduces time, focuses heavily on personalized follow-up, and the best one is the one that adapts to your needs, depending on the stage your company is in,” he said.
He suggests that real estate players leverage technology to grow, “it’s not a fad, but a necessity to better manage and achieve a greater impact. Digitize your real estate business in every aspect.”.
He understands that at first it may seem like extra work, but over time they will see the results, hence he understands the importance of creating that culture in the company, "in the end it's worth it because we help increase sales.".
Argentine Diego Ferreyra spoke about the “Proven Methodology to attract and sell quickly with Real Estate Bots”, where he outlined the process for selling a property, from its acquisition to closing.
The five tools of a sales leader were presented by Pedro Guzmán. Representatives from Peru, Colombia, Bolivia, Costa Rica, Argentina, and the Dominican Republic participated in yesterday's session.
Today's Meeting
It begins with the topic "Let Go of Digital and Sell Like an Expert" by Regis Jiménez; the Airbnb Method for Tourist Rentals led by Gabriel Florentino; "Become a Digital Agent" by Emil Montás; "The Power of Follow-Up in Closing Sales: Become a Customer Magnet" by Jorge Brito; and to conclude the training session, Vane Monroe will address the topic "Boost Instagram in Your Real Estate Business.".
