He recommends that real estate advisors not neglect the use of this tool, not take it lightly, checking it every two or three hours and providing continuous follow-up to offer quick answers that support the process of potential buyers.
SANTO DOMINGO.- Failing to provide timely responses when clients make inquiries via WhatsApp is one of the frequent mistakes made by many real estate agents, resulting in a disadvantage for their sales.
Miguel Dulcey, a Colombian chat marketing strategist, says that when a real estate agent responds to their client in less than five minutes, the probability of closing a sale reaches 75%, citing a study conducted in the United States.
“Turn your WhatsApp into a lead generation and sales machine,” was the topic addressed yesterday by the expert, during his participation in the “Digital Marketing” course, which is being held virtually until Friday, organized by the company Pixel.do, whose CEO is Miguel Ceballos.
Dulcey stated that the tool's greatest benefit is its simple, fast, and powerful messaging, which connects the agent, captures the client's attention, and builds relationships. "It's not possible to sell real estate via WhatsApp because we can't make a transfer without knowing who we're talking to, but we can schedule appointments to show the property, invite people to events, and build trust," she explained.
The expert recommends that real estate advisors not neglect the use of this valuable tool, not taking it lightly by checking it every two or three hours, but rather providing continuous follow-up to offer quick responses that support the process for potential buyers.
According to statistics shared with the large group of attendees at the training session, more than two billion people worldwide are active WhatsApp users, with over one billion active users daily. It is the third most downloaded app in the world, 450 million users use it in their stories, and 65 million messages are sent daily through this channel.
“This tool with valuable content helps build trust, being available to tell clients where we are located, answer questions about banking, the characteristics of the property, clear up any doubts they may have. It is important to create a good image on social media; all of this increases the chances of a successful sale. Posting about personal parties only drives clients away,” the Colombian pointed out.
The expert spoke about two pillars that are achieved through WhatsApp: customer service and lead nurturing. The latter concept consists of frequently sending valuable articles that contribute to the customer's decision in their purchasing process.
Opening
On the first day of the virtual "Digital Marketing" conference, host Miguel Ceballos presented on online advertising strategies for real estate; Noelia Ortega spoke about creating a digital department for your real estate agency; Victor Palmitesta covered personal branding on social media for real estate agents; and Jesús Rico addressed real estate sales funnels. Nearly 400 participants from various countries attended yesterday's virtual event.
Follow today
The event continues today. It will begin with Geni Ramos discussing how to automate your real estate business; Dorian Gray and Manuel Mercedes will cover building your digital ecosystem to increase your sales opportunities; Michael Mota will address how to better manage your contacts and sell with a CRM; Pedro Guzmán will focus on the five essential tools of a sales leader; and Diego Ferreyra will present a proven methodology for effectively capturing leads and selling quickly with real estate bots.
