SANTO DOMINGO.-With the advancement of technology, there are multiple tasks that can be delegated to artificial intelligence (AI), which can become an assistant to automate processes and optimize the work performed by employees.
This is explained by Luisanna Sánchez, an expert in digital business, who says that AI allows you to think outside the box, since when you consult it, it can provide a broad and detailed view.
Sánchez encourages entrepreneurs to use it as an assistant. Using Chat GPT as an example, he explains that "it works based on the orders and commands you give it." Therefore, what entrepreneurs should do is identify which tasks require support.
After you have validated your business model, what you need is "something that is faster so that you can think more strategically about the business and not work on operational tasks.".
Artificial intelligence can help create an action plan, relying on the information you, as a business owner, provide, which it will use to automate processes. "You'll be able to significantly reduce the amount of time you spend on repetitive tasks and focus on growing your business more strategically.".
Recommendations
Before employing or investing in systems for entrepreneurship, Sánchez, who is a digital business mentor and marketing strategist, recommends doing a business validation process.
"The fact that you acquire a license for a digital tool or create your own website will not guarantee you customers," he says, acknowledging that it is necessary to confirm that the value proposition offered to the market actually has an audience willing to consume it.
"Once you know that this audience is really there and that this audience needs this value proposition, then you provide them with these channels to make it easier for them to reach you, and in this case, it's digitization," says the CEO of Creadores Digitales and DecididaMente.
He explains that it is necessary to generate a customer experience, which ranges from what they find when performing an internet search until they reach the payment gateway to acquire the product or service.
However, if you don't have "a validated business model or that value proposition doesn't really address any of the customer's pain points or desires, then unfortunately, no matter how many tools you have and how much digitization you have, you won't be able to connect.".
Tools
Before acquiring apps, Sánchez recommends "getting our house in order before inviting visitors." He explains that a cultural shift is necessary, both for business owners and employees.
"We cannot expect our customers to trust these new digital channels when our team has not yet managed to connect with this aspect of digitalization," he points out.
To take the step, he urges, first and foremost, to rely on a customer relationship management (CRM) system. "You need to have a central hub where information about your customers, suppliers, and vendors is stored, so you can make better decisions.".
In addition to a CRM, it's crucial to have an efficient payment gateway that provides a seamless customer experience. Likewise, a strong social media presence or a functional website acts as a showcase for products and services.
