SANTO DOMINGO.- The Popular Association of Savings and Loans (APAP) announced the start of its emblematic Zero of Gold campaign, which this time has more than 40 million pesos in prizes, including 10 apartments, cash prizes and others related to improvements in the conditions of financial products, both for individuals and businesses.
The Golden Zero, with 56 years of uninterrupted celebration promoting savings in the Dominican market, increases the number of prizes in this edition for a total of 120 winners, including SME clients.
In presenting the campaign, APAP's Executive Vice President of Products, Digital and Experience, Serguey Forcade, stated that "this time our SME clients will also be able to participate, the small and medium-sized enterprises that form the most widespread economic fabric of our country and that constitute the backbone and engine of the economy of thousands of Dominican families.".
“At APAP, we understand saving as a smart and strategic decision for our members and clients, which is why this year we are presenting a new version of the Great Savings Manual, with recommendations for planning, resource management, and financial investment for businesses,” Forcade emphasized.
Lawrence Hazoury, Mónica Armenteros, Gustavo Ariza and Serguey Forcade. (External source).
The APAP executive highlighted that this initiative is part of the entity's financial education and customer support strategy, providing the content free of charge.
The Golden Zero promotion will run from October until January 31, 2025, and customers can participate for every 500 pesos increase in balance or for every five thousand pesos of maintenance in their savings accounts.
SME customers participate for every 5,000 pesos increase in balance or for every 25,000 pesos of maintenance in their savings accounts.
