With the concept “Destinations that shine, people that illuminate” the Grupo Piñero hotel chain has programmed an agenda of activities at Fitur 2024, which will address key themes for the tourism sector in 2024, such as the integration of Artificial Intelligence, the reinvention of destinations in crisis or the rise of luxury wellness tourism.
Cayo Levantado Resort and the hotel division Bahia Principe Hotels & Resorts will be featured at the company's stand at the event taking place from January 24th to 28th in Madrid, Spain.
With Cayo Levantado Resort, a Wellbeing meeting will be held, bringing together wellness experts to analyze the latest trends in luxury wellness hotels.
Soltour will also offer a series of talks for travel agencies with experts who will address topics related to the use of Artificial Intelligence, the reinvention of destinations, the role of the influencer in tourism marketing, and the preservation of biodiversity in Samaná, Dominican Republic.
For the second year, Grupo Piñero will present its "Most Eco-Friendly" awards, recognizing its partners and suppliers who have demonstrated a great effort to add sustainability value to their business.
The company will offer various activities linked to the culture of its different destinations around the world and will offer some Meet & Greet shows through the experience of its Bahia Principe brand, its own dance and music, its mascots for the little ones and its star shows “Matum” and “Origen” that promote the history and culture of the Dominican Republic and Mexico, respectively.
The agenda
Wednesday the 24th at 1:00 PM. Panel of experts to analyze the evolution of the concept and the growing interest of luxury tourists in wellness, as well as the trends that will shape this sector. The wellbeing program at Cayo Levantado Resort will be discussed as an example.
Wednesday 24 12:00-13:00h. Soltour will organize various round tables under the name “Soltour Talks”, on the impact of Artificial Intelligence on the future of travel.
Thursday 25, 11:00-12:00h. The reinvention of a destination in the face of a crisis: it will analyze the techniques with which, when going through crisis situations, destinations have managed to position themselves at the forefront of tourism with the help of key players in the industry.
Friday 26, 13:00-14:00h. It will explore how Samaná, in the Dominican Republic, is an example of true sustainable tourism development, respectful of the destination's biodiversity and a sustainable strategy based on three pillars: social, environmental and governance.
Friday 26, 12:00h. Second edition of its Most Eco-Friendly Awards, through which recognition will be given to those suppliers and partners who have demonstrated a great effort in incorporating sustainable actions into their activities during the last year.
