By Pedro Ardón
El Inmobiliario
It closes a successful 2024 with sustained growth and international expansion plans for 2025.
SANTO DOMINGO– Most, if not all, players in the real estate sector have considered 2024 to be a year marked by significant challenges, both locally and internationally. Urban Group is no exception, having maintained outstanding performance, consolidating its position in tourism sales and experiencing constant growth, stated the company's CEO, Luz Sarmiento.
The real estate leader, who despite expressing the difficulties inherent in the electoral context in the Dominican Republic and other parts of Latin America and the United States, celebrated the resilience and confidence of the niche, allowing in her specific case to maintain a constant flow of operations and close the year with outstanding results.
The real estate sector faced numerous challenges due to political uncertainty, especially during election periods. However, Luz emphasized that this did not prevent investors from recognizing market opportunities and making strategic decisions that allowed the sector to remain active.
Luz Sarmiento. (EXTERNAL SOURCE).
“Despite this situation, we managed to maintain a steady flow of transactions. Our clients recognized the opportunities in the market and made strategic investments, which allowed us to close the year with outstanding results,” Sarmiento stated.
According to the executive, one of the most significant advances in the sector was developers' commitment to obtaining the necessary permits before launching their projects. “This change has become a quality standard that benefits clients, generating greater confidence among investors and reducing the risks associated with property acquisition. In this way, the real estate sector in the region is moving toward greater professionalization, ensuring a more robust and transparent market,” the CEO added.
Despite the progress, Sarmiento stated that the increase in the cost of construction materials and the delays in the delivery of projects represented significant challenges for the niche throughout the year.
He also noted that these factors affected both developers' budgets and the credibility of some companies, generating uncertainty among buyers. However, these obstacles also spurred innovation and the search for more efficient and cost-effective solutions, which will strengthen market confidence in the medium and long term.
“2024 was an exceptional year for Urban Group,” stated the broker, emphasizing the real estate company’s consistent growth and citing its recognition as the Leading Real Estate Agency in Sales in Santo Domingo, awarded by Noval Properties, one of the most prestigious awards in the Dominican Republic’s real estate sector. “This achievement reinforces Urban Group’s position as the number one company in tourism sales and validates its commitment to excellence, transparency, and customer service,” she added.
Looking ahead, she outlined ambitious plans for the company, with internationalization being a key strategy to be implemented, in addition to continuing to strengthen relationships with international brokers. “Our vision is focused on positioning ourselves as a global brand, while maintaining the values that have led us to success: transparency, trust, and a customer-centric approach,” concluded Luz Sarmiento.
