SANTO DOMINGO.- El Inmobiliario presented yesterday its work plan and the new features that the media outlet will bring for 2024, which includes the expansion of its portfolio of products and services.
During a meeting attended by industry leaders, representatives of the pioneering media outlet for useful content in the construction, real estate, and tourism sectors highlighted their growth and contributions.
As a new feature, El Inmobiliario will begin in March a monthly interview with leaders and players in the sector, which will be disseminated through its digital platform (portal, youtube and Instagram).
“Starting with the March print edition of El Inmobiliario we will be circulating in Punta Cana, with a new distribution point and an increase in our print run to 10,000 copies; this year we also project to double the number of distribution points due to the demand we have received for the paper version,” highlighted Ana María Ramos, CEO of the company.
Another initiative from the media outlet this year is the year-end launch of its first themed calendar, which will be distributed within the print edition, featuring 12 sponsoring firms that can promote their products, properties, and services within its content.
Regarding the website, the executive reported that it will undergo a redesign this year to refresh its image. It will also begin to be promoted through an advertising campaign.
Regarding Expo Foro Ceni, Ramos announced that two editions will be held in March and June of 2024, the first in Santo Domingo and the second in Punta Cana, with the first focused on highlighting the impact of communication on real estate sales management.
Alongside Ana María Ramos, the El Inmobiliario team included Mariel Acuña, Víctor Arrechedera, José Arias, Justo Feliz, and Ysamir Rosa. Also part of the project are Jafet Ramos, Danielis Fermín, Michael Hidalgo, Omar Matos, and Leonardo Díaz.
Unstoppable growth
During her presentation, the director of El Inmobiliario highlighted that to date, approximately 4,000 articles have been produced in digital format, and more than 90 newsletters have been sent out weekly, showcasing the most popular news stories among readers. She also noted that the subscriber list grew by 80% over the past year.
Special Edition
Ramos explained that during 2024 they will be promoting the Special Edition format, which to date has accumulated 3,500 copies in two print runs for Expo Ferretera. He stated that this version is offered in two ways: with a shared brand and individually for companies.
Printed
The growth of the print edition was a highlight of the meeting, with Ramos noting that in just one year it went from 3,000 to 7,000 copies, with 5 print runs, 5 distribution points in the National District, Santo Domingo East, in addition to circulation in Santiago de los Caballeros.
The meeting held at Spirit Coworking was attended by the president of the Association of Real Estate Agents and Companies (AEI), Alberto Bogaert; the executive director of the Dominican Association of Portland Cement Producers (Adocem), Julissa Gómez; and representatives of brands such as Cordiflex, Gerdau Metaldom, Noval Properties, Biomotic, Mobiliapp, and the construction company Mora Pagán.
Similarly, Desangles Properties, H and J Real Estate, Mujeres Inmobilarias, Plusval Dominicana, Inmobiliaria Grupal, Arenal Inmobiliaria, Platinum Brokers, Time Homes, Moderm Properties, BC Real Estate, Anarelys Bienes Raíces, Algonovo, Time Homes, Élite House, among others.
Photos: Justo Feliz/El Inmobiliario.
