The study, aimed exclusively at real estate agents, will assess the work of franchises such as Plusval, Keller Williams, Urban Group, Tu CasaRD, RE/MAX República Dominicana, Páez Luxury, Apartamentos RD, Mr Home, and eXp Realty.
SANTO DOMINGO.- Momentum Research, a regional market research firm, is conducting a study among real estate agents in Latin America, including for the first time the Dominican Republic, where the real estate business has grown significantly in recent years.
A press release highlights that the intention of the research is that the findings can serve as a frame of reference to strengthen the real estate profession in the Dominican Republic.
The sample, which will be applied to a minimum of 300 real estate agents, is only for statistical purposes and does not require names or personal data, the press release explains.
The study, entitled “The Real Estate Industry in the Dominican Republic,” has a nine-page questionnaire, with an estimated completion time of three minutes, and contains basic demographic questions such as sex, age, marital status, number of children, and educational level.
In addition, the agent's time in the real estate business and the hours he dedicates each week to the trade, the type of services he offers within the business, the type of properties he has sold the most in the last year, whether he works affiliated with a franchise, independently or in an office; his operating costs and income earned from commissions in the past year.
They also ask about properties sold in the last 12 months, properties rented in the last year, regions where you have recently closed deals, whether you have a team, the digital tools you use, campaigns and promotions, your monthly digital marketing investment, and the training you have taken in the last 3 years.
The research also aims to identify the challenges faced by agents in the current real estate market and their assessment of franchises such as Plusval Dominicana, Keller Williams, Urban Group, Tu casa RD, RE/MAX República Dominicana, Páez Luxury, Apartamentos RD, Mr Home and eXp Realty.
If you are a real estate agent, enter here https://docs.google.com/forms/d/e/1FAIpQLSfkPmJgwrxyiTUiK7YdXB7UgYeXo29VPogAGFi21Lmm-UxjGw/viewform?usp=sf_link and fill out the form, which will contribute to improving real estate practices in the country.
Momentum Research is a qualitative market research consultancy founded by Dr. John Habershon. "Our mission is to develop the qualitative research of the future using the latest technologies, but without ever losing sight of the value of human creativity," states the company's website.https://www.momentumresearch.co.uk/
