This book is authored by Jürgen Klarić, a neuromarketing specialist focused on sales of products and services. The methods and techniques presented here are derived from various studies conducted in scientific laboratories. They have also been validated by anthropological and neuroscientific research.
"In this book, the author proves that the sales processes we are used to are extremely exhausting and ineffective, because we don't know how the mind works, even though we do listen to people," the description explains.
Sales of this book have been record-breaking since its release, making it the sales and marketing model for companies like General Motors, Telefónica Movistar, Claro, SAB-Miller, and Ikea. Sell more and talk less.
It is available on Amazon in various formats so you can choose the one that suits you best.
About the author
He is an American neuromarketing specialist, as well as a teacher, writer, and researcher in these fields, according to his official website, which adds that the expert is considered the most important Hispanic speaker in the world and one of the 10 most influential marketers. He is the author of four best-selling books.
"He was named the Steve Jobs of education thanks to his social innovation with the BiiA LAB educational platform, which has become the institution that gives away the most scholarships and online courses in Spanish and is seen by more than 1 million people a year in 35 countries."
Born in San Francisco, USA, he studied at the Pontifical Catholic University of Valparaíso in Chile, and later pursued Industrial Design and Architecture at the Autonomous University of Guadalajara. He advises a dozen leading companies worldwide and is currently the most widely read science, business, and motivational author in Spanish, or at least consistently ranks among the top contenders.
