SANTO DOMINGO.- Qik Banco Digital Dominicano, SA – Banco Múltiple, a subsidiary of Grupo Popular and the country's first neobank, was awarded a silver prize in the David vs. Goliath category for its campaign “Stop messing around with Qik”.
The Effie Latin America awards recognize the most effective campaigns in the region in the field of marketing and advertising, emphasizing the effectiveness of the ideas and their execution strategies.
The “David vs. Goliath” category is intended for emerging companies that, thanks to their innovative communication initiatives, manage to consolidate themselves in the market, challenging established competitors and achieving a prominent position.
A commercial that promotes financial inclusion
“Cocotú” portrays the reality of people who need access to credit but cannot obtain it due to a lack of credit history. In this narrative, Qik transforms this situation by providing them with financial inclusion through its Crea Crédito program.
The campaign, created by Pagés BBDO in collaboration with OMD Dominicana, used relatable language that reflects the everyday lives of Dominicans, resulting in a 58% increase in credit card applications through their website, qik.do. Furthermore, the video garnered over 260 million impressions and reached more than 5 million people on social media.
In this way, Qik managed to position its 100% digital value proposition and the benefits of its credit card with an innovative and disruptive commercial.
