SANTO DOMINGO.- Noval Academy is Noval Properties' commitment to supporting the real estate agent community, boosting its growth, and launching a cutting-edge program aligned with the new digital era so that their businesses can achieve better results in the market.
The training proposal aims to provide real estate partners with the knowledge and skills necessary to adapt to the new landscape of digital marketing in the sector, through a program of 10 modules carefully designed to address fundamental aspects of digital marketing and enhance the visibility and growth of professionals, explains a press release.
Yahaira Batista, sales director for Noval Properties in Santo Domingo, believes the initiative provides a differentiating factor among real estate professionals. “We have distinguished ourselves by having an in-depth understanding of the specific needs of those who invest in properties with us. We know that strengthening the skills to identify, approach, and attract potential clients is key to success in this sector,” she says.
“At Noval Properties, we pride ourselves on driving digital transformation in the real estate sector through Noval Academy. By providing this specialized training free of charge, we are paving the way for real estate professionals to acquire the skills necessary to excel in today's digital environment,” explains Pablo Casero, Marketing Director.
Casero adds that this is a space that will increase opportunities for attracting clients and promoting real estate projects at the highest level.
The educational platform was launched in May of this year in the
Northern region, with prominent speakers such as Francisco Montalvo, a specialist in communication and non-verbal language, and Nelson Perdomo, a renowned international coach in the real estate field and director of the world's first Real Estate Marketing University.
The training program offered by the development firm aims to improve the skills of members of the sector, addressing topics such as technology and the use of social networks to enhance their capabilities and improve their sales, the document explains.
The press release adds that it was created with the aim of offering specialized training to its strategic partners, including invited brokers and real estate agencies, as well as collaborators, and that through it, at no cost to the participants, the company is leading the digital transformation in the sector, providing professionals with the necessary tools to stand out in an increasingly competitive environment.
Closing in November
The closing of the first stage of the program will take place next November in Santo Domingo, in person and free of charge, an event to which more than 500 real estate agents will be invited.
Those who have completed the Digital Marketing for Real Estate training will have the opportunity to implement a step-by-step plan and will be evaluated to obtain their Noval Academy certificate, a process where it will be validated that the participants have completed all the training modules.
The program content includes topics such as an introduction to digital marketing, marketing objectives, the advantages of social media, strategies for gaining visibility, digital tools, SEO, WordPress, social networks such as LinkedIn, Facebook and Instagram, TikTok for businesses, paid social media campaigns, Google Ads, Google Analytics and CRM, among others.
Noval Properties is one of the leading real estate firms in the development of real estate in the Dominican Republic, recognized as one of the fastest growing and most prestigious entities nationally and internationally for its ability to design, develop and manage residential, commercial and hotel tourism assets.
