SANTO DOMINGO – In step with the evolution of the world, various professional fields increasingly have access to tools and options that allow them to improve the quality of their services. Given that the real estate sector is one of the main drivers of the country's sustainable economy, it is natural that alternatives to support its operations frequently emerge.
And in today's digital world, those who don't keep up will be left behind. That's why the real estate sector currently boasts a wide array of platforms with multiple features and tools to help real estate agencies make their properties easily accessible to their clients.
A brief survey conducted via WhatsApp among thirteen agencies revealed that the most used platforms, excluding social media, are EasyBroker and Alterestate. Omar Tejeda, CEO of Inmobiliaria Grupal, analyzes the advantages of using them.
“Alterestate is a newer platform developed by Dominicans that allows you to manage clients through a CRM, and also gives you the option to further customize the presentation when copying the different available properties; in addition, closings can be tallied at an economic level so that each participant can keep track of their sales.
This tool not only manages your website, it gives you a modern template that saves you time and money, it also allows you to link and connect the most important social networks, which connect automatically allowing you to capture those customers and follow up with them; it's very innovative.
Grupal uses it because it's more personalized and, above all, because it provides more direct technical support. "It gives us the advantage that staff go and train the team and are available 24/7 when there are any problems.".
Elite House uses EasyBroker, as do Time Homes, Premium EasyBroker, Porta Properties, Echenique y Asociados Alterestate, and Top Inmobiliario EasyBroker. The other parties contacted use other means.
The expert agent states that EasyBroker is a platform used by many people because they can view a much wider range of properties, even internationally, but that its information is often outdated. “And when you list a property, you first have to confirm its availability with other brokers. Many listings upload the property but don't remove it from the market when it's taken off, which wastes time.” He believes that Alterestate is becoming more popular due to its modernity and frequent updates.
He explains that Grupal maintains its subscription with EasyBrokers to broaden its range of options for its clients.
Through Alterestate, you can measure agent performance, view their customer follow-up reach, and access monitoring that allows you to reassign tasks in case of poor performance.
On its website, Alterestate lists the following functionalities: website, real estate CRM, real estate management, project administration, and a real estate network.
