SANTO DOMINGO.-Banco Popular Dominicano will reaffirm its leadership and support for the development of Dominican tourism with its participation in the ITB Berlin International Tourism Exchange, which will take place from March 7 to 9 in Berlin, Germany, where it will complete an agenda of about 20 meetings with tourism companies, investors and relevant entities of the sector to finalize ongoing business opportunities or identify new ones.
In a press release, the financial institution explained that, during ITB Berlin, Popularwillto the authorities of the Ministry of Tourism and members of the Dominican delegation present at this fair.
Banco Popular asserted that it is "the leading historical financier of tourism in the Dominican Republic, with a three-decade track record of contributing to the development of this industry, and as part of its catalytic role, it actively supports the sector at international trade fairs," the statement said. Popular has participated in ITB Berlin since 2014.
The German trade fair is reorienting itself to focus on the B2B (Business to Business) segment, or business between companies in the hotel, airline, tour operator, tourism organization, and car rental sectors, among others, the document highlights.
In this regard, the trade show will feature a three-day program dedicated to business, content, and networking among these professionals, with selected sessions that will be broadcast live through the itb.com portal.
In addition to its presence at ITB Berlin, Banco Popular attends other international fairs that strengthen the positioning of the Dominican Republic as a world-class destination, such as the International Tourism Fair (FITUR) in Madrid, Spain; the International French Travel Market – Top Resa in Paris, France; and the World Travel Market in London.
About the fair
ITB Berlin, which began in 1966 and is considered one of the world's leading tourism trade fairs, is resuming its in-person edition this year after the impact of the COVID-19 pandemic. This year, the event aims to gradually recover its attendance levels, which at one point exceeded 160,000 people.
