SANTO DOMINGO.- Alambres y Cables, a leading company in the Dominican market for the manufacture and sale of electrical cables, presented its new product “Keyard” last night, with which it aims to begin a new era in the modernization of construction in the country.
“For 50 years, Alambres y Cables has been blessed with a legacy of unwavering commitment to quality and innovation. This legacy has guided us and laid the foundation for the creation of Keyard, a brand that represents our experience and dedication,” said José Enrique García, the company’s CEO, in his speech.
He said that each of the brand's products carries with it decades of accumulated experience, backed by superior efficiency and performance. "Keyard is not just a brand, it's a symbol of our ability to adapt and evolve with the times," he stated.
He explained that Alambres y Cables has invested in continuous research and development throughout its time in the market to offer products that exceed standards. "The trust our customers place in us drives our relentless pursuit of excellence.".

José Enrique García, CEO of Alambres y Cables. Justo Feliz/El Inmobiliario.
He thanked the customers and friends who attended the meeting, highlighting that they are the driving force behind the company's evolution and that their loyalty represents the foundation upon which the brand's successes rest.
“We assure you that Keyard will not only meet your expectations, but exceed them. Today we celebrate not only the quality of our electrical cables, but also the quality of the relationships we have cultivated over the years. We are committed to continuing to be your trusted partner and to offering products that reflect our dedication to excellence,” García stated.
For her part, Aemmy Petit, commercial director, said that the idea of the meeting was to welcome Keyard, highlighting that the product was developed so that customers continue to trust Alambres y Cables and the management of each of the sales advisors.
Cover photo: Radhamés García, Alberto Pappaterra, José Enrique García and Aemmy Petit. (Justo Feliz/El Inmobiliario).




