During the presentation of the tourism quality distinction, the travel agencies Tourenlace del Caribe and Colonial Tour and Travel were recognized, as well as the Crowne Plaza and Intercontinental de Santo Domingo hotel sector, these being the first to obtain Qualitur validation.
SANTO DOMINGO.– The Minister of Tourism (MITUR), David Collado, led the launch of Qualitur, the first tourism quality distinction in the country, aimed at hoteliers, tour operators, bars and restaurants.
The distinctive mark guarantees recognition of continuous improvement and promotion of quality in the services and products offered by this tourism segment, providing credibility and distinction with a higher degree of customer satisfaction.
Collado highlighted the importance of the distinction in achieving greater quality and efficiency in the services received by national and foreign tourists.
“With Qualitur we reaffirm our commitment to constant improvement and efficiency in the national tourism industry,” the minister said.
In his opening remarks, Roberto Henríquez, Vice Minister of Quality of Tourism Services at Mitur, highlighted the importance and excellent benefits that Qualitur certification will bring to companies and organizations.
He stated that the Distinction will guarantee continuous improvement and quality through excellence in the country's tourism industry, as well as a greater degree of satisfaction for the traveler, guest, client or user who requires these services.
He stated that in satisfaction surveys, 91 percent of travelers would visit the Dominican Republic again, adding, "Our goal is to become a 5-star destination in terms of satisfaction, which is why we are here today, to present the tool that will help us achieve this goal together.".
The official thanked the Inter-American Development Bank (IDB) for its contribution to the Project through its Comprehensive Program for Tourism and Urban Development of the Colonial City of Santo Domingo (PIDTUCCSD).
In a second phase of the Qualitur Project, it will be aimed at tour guides, gift shops, tourist transport and museums.
The implementation of the innovative distinction, which has the Cristal Certification, will boost the competitiveness and development of the tourism sector and provide confidence in the professionalism of the staff and greater security in the choice of establishment or services.
During the presentation of the tourism quality distinction, the travel agencies Tourenlace del Caribe and Colonial Tour and Travel were recognized, as well as the Crowne Plaza and Intercontinental de Santo Domingo hotel sector, these being the first to obtain Qualitur validation.
To find out the requirements to obtain the Qualitur tourism quality seal, go to Qualitur.mitur.gob.do.
