SANTO DOMINGO– Qik Banco Digital Dominicano, SA – Banco Múltiple, a subsidiary of Grupo Popular and the country's first neobank, launched its advertising campaign “This is how Qik is lived,” showcasing the lives of Qik users, the “qikers,” from the moment they begin to enjoy the unique benefits of its products, and how this lifestyle is only truly understood by those who are already part of the country's first 100% digital bank.
The set of pieces is made up of graphics and messages that highlight the close and innovative communication that has characterized the financial entity since its entry into the market.
Expanding portfolio
Qik has been operating for a year and a half and boasts a growing product portfolio, currently comprised of its unclonable credit card, with no issuance or renewal fees; a savings account that requires no minimum balance and offers 4% interest to savers; a debit card that allows customers to pay easily; and Qik loans, with instant approval and disbursement.
In addition, the first neobank offers other features such as Savings Goals, CASH Code, Contacts, and Google Wallet, making life even easier for customers.
Qik Banco Digital's customers are between 20 and 55 years old, make most of their purchases in supermarkets and restaurants, and stand out for allocating part of their savings to achieve goals such as creating an emergency fund, travel, and investments.
More than 300,000 customers
Qik began operations in November 2022, already reaching more than 300,000 "qikers" customers and achieving a Net Promoter Score (NPS) of 70. The average for Dominican multiple banks in this indicator is 58.
The Dominican Republic's first neobank is promoting financial inclusion with its Crea Crédito program, which allows people to create or improve their credit history. Currently, thousands of Qik customers are enrolled in this program, enabling them to begin building their credit history through this multi-service bank.
Qik operates through a mobile app. Being 100% digital, users can request and manage all products from their phones without needing to visit offices or complete paperwork. Those interested in becoming a Qik customer should visit Qik.do or download the app to register.
