SANTO DOMINGO– Plusval Dominicana's approach to motivating foreign investment in the Dominican Republic is not limited to the typical management of winning buyers for housing projects in tourist areas, but also to attracting magnates interested in real estate developments; in addition to ensuring that it is extended to all corners of the country.
Juan Chalas, the founding leader of the real estate company, explains that the idea is to attract large amounts of capital from investors who want to develop commercial and tourist real estate projects to the country through their efforts; and for every Dominican to acquire a property in their dream location.
He explained that in the case of investments they attract for developments, the brand takes care of working on the financial feasibility, preparing the business proposal, and the pricing strategy, so that the person contributes the resources, under a trust.
“We have made several approaches to potential clients who have that vision, and we make it more personalized,” he explains.
For the past three years, Plusval has been working in Europe and the United States setting up real estate fair platforms, aimed at Dominicans living abroad and Latinos who want to buy property in both tourist and urban areas of the country.
“One example is that last year we went to New York and Puerto Rico. This year we are going to New York again, we have already been to Providence and Boston, we will have two more events this year, apart from the Great Real Estate Show of Colombia where we will be present.”.
Chalas explains that at the events, they try to offer mid-priced tourism products with payment agreements that facilitate a quick, safe, and reliable purchase, with construction projects that guarantee the final product, with trust, and fixed fair rates, giving peace of mind to the client.
He adds that at the upcoming New York fair, they will be represented by Banco de Reservas as their main sponsor. “This is the first fair for a private real estate company partnering with a bank as its main sponsor. This provides much greater assurance and security, and allows clients to sign purchase option agreements because the entire process will be handled without the usual requirement of a consular power of attorney,” the executive explains.
He adds that Plusval Dominicana aims not to limit itself to exhibiting only products located in tourist areas at the meetings, but also includes regional offers in locations such as San Cristóbal, Mao; in addition to presenting proposals for completed projects so that those who wish to acquire them immediately can do so.
“We are trying to make the fair more national so that Dominicans can have the option of having something they need in their hometown readily available, and achieve that dream, not only of a beach house, but also that longed-for little house or apartment in their region. That's why we are recruiting salespeople who know the different areas of the country well, because since we have offices nationwide, we can personalize and specialize each one and speak directly with the client who is from that area,” Chalas explains.
Typically, on trips abroad, the company travels with a team of 25 to 30 people, representing each of the brand's subsidiaries. "This means we have specialists from Punta Cana, economic projects in Greater Santo Domingo, investment in the central business district, tourism in Puerto Plata and the entire northern region, and residential and investment projects in Santiago, Moca, and surrounding areas.".
In addition, the real estate firm establishes agreements with local brokers at meeting points, community leaders, and associations linked to the diaspora.
