SANTO DOMINGO- The institutional campaign "When your ideas come true" by Banco Popular Dominicano, created to commemorate the 60th anniversary of the financial organization, was awarded in the "Animation" category of the international The TV Awards / Award for Creativity and Innovation in Television 2024.
The awards ceremony, held in New York, USA, honors advertising pieces that, in addition to attracting the vast television audience, also meet the expectations of brands, with creative elements that elevate the impact of advertising.
Specifically, Banco Popular's "When your ideas come true" campaign was distinguished by its remarkable use of animation as an innovative way to tell stories, capture the viewer's imagination, and take the advertising message to a new level.
This was the only award the Dominican Republic received at The TV Awards, thus matching initiatives from other Latin American countries such as Panama, Argentina, Colombia, Chile, Mexico, Uruguay and Peru, recognized in other categories, explains a press release from the banking entity.
Jose Mármol, Executive Vice President of Corporate Communication, Reputation and Responsible Banking, along with members of the advertising agencies Pagés BBDO, Liquid-Digital Agency and the production company Kokaleka Film & Post. (External source).
Illuminate and fulfill the great ideas
The agencies Pagés BBDO and Liquid-Digital Agency were responsible for conceptualizing, creating and executing the different pieces of communication that served to promote and amplify the message of the award-winning advertising campaign.
The production company Kokaleka was in charge of the audiovisual production and the award-winning animation effects in the commercial, while the Dominican singer nominated for Grammy Awards, Techy Fatule, provided the main voice, under the musical direction of Aliosha Michelén.
The centerpiece of Banco Popular's 60th anniversary campaign is a television commercial that blends childhood nostalgia with a determination to achieve goals and contribute to the country's sustainable growth. The story features a group of children who, with their ideas, illuminate the Dominican Republic they envision and are determined to make it a reality.
In the audiovisual narrative, viewers are invited to materialize their ideas with the support of the bank, preserving the legacy of previous generations and contributing a new vision, to build together the country they desire, with a higher level of sustainable, economic, social and environmental development.
About the TV Awards
The TV Awards recognize commercial initiatives on Latin American free-to-air television that, through their creativity and innovation, have captured audience attention, reflecting successful combinations of professional collaboration between advertisers, agencies, and media outlets. These awards are part of The TV Summit, a platform that brings together some of the most influential minds in the media world each year for two days of conferences, panels, meetings, and awards ceremonies, highlighting best practices and trends in the audiovisual presence of major brands across leading media platforms.
