The Cibao Association held its usual annual meeting with representatives of media and opinion leaders from the country, through two activities held in Santo Domingo and Santiago, in which strategies to strengthen narratives on digital platforms were discussed.
The central focus of both meetings was the conference "Narratives that connect: how to tell impactful stories on digital platforms", given by Claudio Cabrera, Vice President of Editorial Strategy and Audiences at The Athletic of the New York Times.
The professional narrated the success story of The New York Times and The Athletic, highlighting the growth of their audiences and the role of SEO (Search Engine Optimization) for the positioning of digital content.
She also outlined the challenges facing media outlets in a landscape where changes to social media algorithms have impacted their reach and the world is advancing with new artificial intelligence tools. Given this scenario, she emphasized the need to rethink communication strategies and adapt to a constantly evolving digital environment.
“The media must invest in robust digital products capable of authentically connecting with audiences. The future of growth lies in the ability to innovate and explore new platforms… It is important that they understand what their readers want to know and the type of information that resonates with their audiences,” Cabrera stated.
Yara Hernández, VP of Communications and Sustainability at Asociación Cibao, highlighted the value of this annual meeting as a space to strengthen the relationship between the institution and the media.
In his keynote address, José Luis Ventura, CEO of Asociación Cibao, thanked the press for their support, especially during the corporate rebranding process. "Their leadership has been crucial in positioning Asociación Cibao as a multichannel, multisegment, and multiprotocol entity that responds quickly and personally to the needs of our audiences.".
"At Asociación Cibao, we will continue working together to build bridges, share inspiring stories, and move towards a more informed, inclusive, and connected society," Ventura said.
With this meeting, Asociación Cibao reaffirmed its commitment to transparency, innovation and strengthening ties with the national press, recognizing the essential role of communication in building a more participatory society.
