More than 500 young people registered for the competition.
SANTO DOMINGO.- Banco Popular Dominicano rewarded creativity and young talent in the first edition of the Gnial Creators Awards, a contest in which participants had to generate content for social networks about personal finance, entrepreneurship and financial education.
More than 500 young people, aged between 18 and 25, registered for the competition and 90 made it to the final, resulting in eight winners in different categories.
The first place, focused on lifestyle and with a prize of two 2024 MackBook Air computers, was won by Enmanuel Álvarez and Annie Espinal; the second place, dedicated to infotainment, with a prize of two iPhone 15 Pro Max, went to Albert Muñoz and Fernando Méndez; and the third place, in the humor category, with a prize of two iPad Air with M1 Chip, was won by Ximena Domínguez and Elisandra Lantigua.
Winners of the first edition of the Genial Creators Awards. (External source).
Gabriel Guillén and Dharling Cruz received special mentions, and were able to choose between a year's worth of movie tickets, memberships on entertainment platforms, video games, or financial advice sessions.
The innovative event was attended by the CEO of Banco Popular, Christopher Paniagua, and Antonia Antón de Hernández, senior executive vice president of Human Resources, Cultural Transformation, Credit Administration and Compliance; Juan Lehoux, senior executive vice president of Technology and Operations; María Povedano, executive vice president of Human Resources, Cultural Transformation, and Systems and Processes; and Francisco Ramírez, executive vice president of Personal Banking and Branches.
Also present were Esteban Martínez – Murga, Vice President of the Corporate Communication and Reputation Area; Giselle Moreno, Vice President of the Marketing Area; Carlos Peña, Vice President of the Digital Banking Area; and Soraya Sánchez, Vice President of the Service Quality and Customer Experience Area.
60 years empowering youth
Christopher Paniagua, CEO of Banco Popular Dominicano,
with young participants in the competition. (External source).
Giselle Moreno, Vice President of the Marketing Area, told the participants that Banco Popular has been firmly committed to young talent for 60 years.
“We are celebrating 60 years as the bank of ideas, and we are proud that the Gnial Creators Awards showcased their imagination, talent, and all the originality that characterizes their generation. Their content captured the essence of the Gnial brand. Their ideas will help us continue to strengthen that positioning,” the executive stated.
A jury, composed of digital content creators Jochy Fersobe, Jean Villanueva (El Panda) and Alf Álvarez, was in charge of choosing the winners who contributed a greater dose of creativity and a clearer message to their videos.
The event was hosted by influencer Rosmery Herrand, and included workshops on express editing, humor in content, creation of a digital media outlet, and storytelling, taught by Luis Valdez, Rosmery Herrand, Uriel Suriel, and Alf Álvarez.
