SANTO DOMINGO.– The Santo Domingo Hotel Association (AHSD) announced the sixth edition of SDQ MICE 2026, an event that, according to the organization, seeks to strengthen Santo Domingo's position as a destination for meetings, congresses, conventions and incentive trips by attracting specialized international buyers.
The event will take place from September 21 to 23 at the Hotel El Embajador, a Royal Hideaway Hotel, and will once again have the Ministry of Tourism (MITUR) as a strategic ally and main sponsor, according to information provided by the AHSD.
Focus on buyers with greater business potential
As the main novelty of this edition, the Association reported that it established an alliance with the international firm MICE Consulting, which will be in charge of identifying and selecting international buyers with a specialized profile and high potential to generate business with the Dominican tourism offer.
He also indicated that the event will incorporate the participation of incentive houses from the United States, with the purpose of expanding business opportunities for hotels, tourism service companies and other suppliers linked to the meetings segment.
The president of the Santo Domingo Hotel Association, Gina Eli, stated that the initiative seeks to strengthen the connection between the national offering and the main organizers of international events.
“SDQ MICE has become a strategic platform for connecting the Dominican Republic’s offerings with leading international buyers. In this sixth edition, we are taking another step towards consolidating Santo Domingo as a leading destination for meetings, incentives, congresses, and conventions,” he said.
Showcase the tourist offerings of the capital
According to the AHSD, the program will include visits to hotels, event spaces and tours of the Colonial City, coordinated by the Santo Domingo Tourism Cluster, with the aim of presenting international buyers with the hotel infrastructure, air connectivity and the gastronomic, cultural and entertainment offerings of the capital.
The agenda also includes a subsequent tour to Punta Cana to showcase the diversity of the Dominican Republic's tourism offerings.
A meeting aimed at generating new business
The technical direction will be in charge of Elizabeth Tovar, in coordination with the executive director of the Santo Domingo Hotel Association, Fabeth Martínez, who will be responsible for developing the business agenda of the meeting.
According to the organizing entity, SDQ MICE 2026 has the support of the Ministry of Tourism, the Santo Domingo Tourism Cluster, Asonahores, Banco Popular Dominicano, Copa Airlines and various national and international hotel chains.
The Association announced that in the coming weeks it will release the official agenda, the guest speakers, and the program of activities that will be part of this sixth edition.
Recommended readings:
- SDQ MICE 2025: Santo Domingo strengthens its leadership in meetings tourism
- The country is positioning itself in the Caribbean: The future of MICE has a Dominican accent!
- Santo Domingo takes a new step as a meeting capital with the announcement of the construction of a Convention and Exhibition Center
