SANTO DOMINGO.– Marcos Lovera's participation in INNOVATE 2024, the congress of the Association of Real Estate Agents and Companies (AEI), promises to inspire real estate professionals to adopt advanced practices that not only improve the customer experience, but also drive growth and innovation within their organizations.
This was revealed by the international speaker and co-founder of Mangata Customer Development, when answering questions from El Inmobiliario, where he called on real estate agents not to miss the opportunity to learn from his experience in experiential marketing and discover how these techniques can revolutionize the approach to the customer in the competitive world of real estate.
He explained that during his conference "Wow Experiences: The Art of Making Your Clients Fall in Love," he will not only share advanced strategies for attracting and retaining clients, but will also explore how these can transform the real estate sector.
He said that customer experience in the real estate sector plays a crucial role in differentiation and commercial success. “Marcos Lovera will demonstrate how experiential marketing strategies can be specifically applied in this field,” he explained.
Marcos Lovera. (External source).
He assured that he would detail the following points:
Personalized strategies: Offering tailored methods to create strong emotional connections with potential customers, something fundamental in a purchase process as emotional as acquiring a property.
Customer service optimization: Through their experience, the expert will show how to improve service quality and how this can directly influence brand perception and customer loyalty in the real estate market.
Innovation: In a competitive market, differentiation is essential. In that sense, it will present innovative strategies based on service quality that can transform every customer interaction into a memorable and satisfying experience, he explained.
For new real estate agents:
Marcos Lovera assures that he will offer valuable advice based on his extensive experience in experiential marketing and customer development, which are designed to help new agents establish themselves and stand out in a competitive market.
“Build strong relationships: In the real estate sector, relationships are fundamental. Make sure you establish genuine connections with potential clients and colleagues in the industry,” he says.
He adds the virtue of mastering the market: “Know the real estate market you work in inside and out. Study local trends, property prices, and neighborhood characteristics,” he points out.
Add the adoption of technology and digital tools: “Technology plays a crucial role in the modern real estate business. Take advantage of digital tools for client management, online marketing, and property presentation.”
In addition to the above, develop effective communication skills: “Being a good communicator is essential. Practice skills such as active listening, empathy, and the ability to clearly explain the processes and contracts involved in real estate transactions.”
It encourages offering excellent customer service: “Customer satisfaction is fundamental to your success. Work on providing exceptional customer service from the first contact until after the sale is closed. Pay attention to the details and ensure that every interaction with the customer is positive and memorable.”
Marcos Lovera has a solid background in Marketing and an MBA in Business Administration, establishing himself as an expert in creating exceptional customer experiences.
