SANTO DOMINGO – From Samaná to Punta Cana, and now with a commercial base in the United States, the story of Morada Group reflects how a family business transformed the tourism experience into a large-scale, sustainable real estate model with international reach. Its trajectory exemplifies how vision, innovation, and commitment can converge in projects that make a difference in the Dominican market.
Behind the brand is Daniel Cordero and his family, a Dominican entrepreneur who began his career in the tourism sector and, for more than two decades, built a solid track record as a tour operator. This path allowed him to closely understand foreign investors, learn their expectations, and discover how the Dominican Republic is positioning itself as a strategic destination of high interest. Over time, this vision became an opportunity and, above all, a commitment to quality and sustainability.
The arrival of Morada
Morada was formally established in 2020, although its business foundation had been developing for years prior with the strategic acquisition of key land. Its first major project was Atalía Green City, a 200-unit development conceived under a unique 100% solar energy model—an innovative and distinctive proposition within the national real estate market. Today, part of that community is already inhabited and continues to expand, reflecting the company's commitment to orderly and responsible growth.
Sustained growth
Daos and other projects in Punta Cana achieved complete sales in short periods, consolidating investor confidence and the Group's projected growth in the Dominican real estate market.
In a sector where bureaucratic delays generate uncertainty, Morada is committed to transparency and compliance. Currently, the company operates with approximately 40 direct employees and over 400 indirect employees, integrating Dominican talent in key areas such as engineering, architecture, marketing, and sales. This approach allows them to offer buyers security and support, fundamental values in any investment.
Internationalization arrived
International expansion is part of their growth strategy, says Daniel Cordero, CEO of the brand. With a commercial presence in Florida, the company is strengthening its relationship with American investors, who represent a significant portion of its portfolio. Furthermore, the company is evaluating the future development of a mixed-use project in Orlando, combining commercial and residential spaces, as part of its international expansion strategy.
Morada Group projects sustained growth. However, beyond the numbers, the company maintains its philosophy focused on developing sustainable, accessible homes designed for different types of buyers, balancing innovation, comfort, and environmental responsibility.
Daniel Cordero states that Morada is a family business where his wife, Adalgiza de la Cruz, his children, Arnold, Darling, and Melvyn, and his brother, Rufino Cordero, actively participate, integrating experience and new generations into a shared vision. More than just building properties, the consortium focuses on creating community, legacy, and trust in the market, demonstrating that family, passion, and strategic vision are the pillars that sustain its growth.
This article was originally published in El Inmobiliario print edition no. 14
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