Celebrates 7 years of constant growth in the Dominican real estate sector; advocates for greater ethics and professionalism.
By Pedro Ardón
El Inmobiliario
SANTO DOMINGO – Houselink, SRL, which this year celebrates its seventh anniversary in the Dominican real estate market, has experienced steady and sustained growth amidst the challenges of daily life, driven by its strategy of reengineering and continuous improvement. Since its founding, the firm has made steady progress toward consolidation, offering its clients a service based on ethics and professionalism.
During the pandemic, far from being affected, the brand strengthened its foundations, ensuring its permanence in the sector and preparing for sustained growth in the years to come, as attested by its CEO and founder, Annies Gómez.
“As a small company, it faces challenges such as price volatility, the rising dollar, and mortgage rates, which impact investment. It also faces increasing competition from both new agencies and independent advisors,” the executive explained to El Inmobiliario , adding that despite this, Houselink continues to prioritize ethics and professionalism as fundamental principles to provide security and confidence to its clients.
Annies Gómez. (EXTERNAL SOURCE).
It emphasizes the importance of adapting to rapid market changes by investing in technology and continuous professional development of its agents.
Gómez emphasizes that the growth of small real estate agencies requires intrinsic motivation and a commitment to professional development and strategic alliances. “The company focuses on building long-term relationships, which generates a loyal and consistent clientele, driving the company to remain active and constantly expanding,” he notes.
Currently, the real estate agency has a team of advisors focused on sales of residential and commercial properties in destinations such as Santo Domingo, Juan Dolio, Punta Cana, Samaná, and Puerto Plata. In addition to marketing pre-construction and completed properties, the company manages the Commercial Direction of projects for Constructora Santana Hernández – COSAHN, such as the Julianne Marie Towers, including the new Julianne Marie IX, currently under development.
Annies Gómez observes a constantly evolving Dominican market with high demand for foreign investment. Despite interest rates and economic conditions, the country remains attractive due to its diverse options and the tax benefits that encourage investment.
Looking ahead, the company envisions growth through teamwork, strengthening local and international partnerships, and improving its processes to ensure sustainable results for its clients.
A call to developers
Gómez, a marketing professional, urged developers to consider investors' right to capital gains on their investments. The company points out that some developers impose transfer fees and additional expenses on investors, which negatively impacts the return on investment.
As an agency committed to the well-being of its clients, the brand advocates for fairer and more transparent practices for the benefit of the investor.
