SANTO DOMINGO.- In the context of World Solidarity Day, celebrated on December 20, Grupo Piñero reaffirmed its commitment to a responsible and purposeful tourism model, which has left a positive and lasting mark on the communities where it operates.
Thanks to the constant integration of sustainable principles into its management, the company has managed to generate a significant impact, contributing to both social well-being and environmental conservation.
A press release highlights that throughout its history, the consortium's vision has been reflected not only in its tourism operations, but also in the various charitable actions that the company carries out globally.
It argues that World Solidarity Day is an occasion to highlight the tangible impact the group has generated through projects ranging from protecting biodiversity to supporting the most vulnerable communities.
“At Grupo Piñero, we firmly believe that sustainability and solidarity are fundamental pillars of our business model. Through various initiatives implemented in the destinations where we operate, we have successfully engaged our employees and partners in concrete actions that not only benefit local communities but also promote responsible tourism with a positive impact on the environment,” said Antonia del Toro, ESG Director of Grupo Piñero
Solidarity actions 2024
The document states that in the Dominican Republic, various solidarity initiatives were carried out in areas such as Bávaro and Romana, including food donations for the Christmas holidays, as well as repairs to facilities at the Divina Providencia Nursing Home and improvements to the baseball in Batey El Soco. Additionally, a cleanup campaign was conducted in the community of Boca del Soco in collaboration with the Eco-Bahía Foundation.
In Spain, the company reported that it carried out the 'Tree of Dreams' campaign, through which it delivered gifts to vulnerable children in collaboration with the Amiticia Association. This initiative was implemented from the Palma de Mallorca and Tenerife offices. Additionally, at the Palma headquarters, a charity market was organized to support organizations such as Aspace and T'estim, as well as volunteer days with the Monti-sión Foundation, focused on delivering food baskets to families in need.
"Likewise, from the Tenerife, additional actions were carried out in response to the damage caused by the DANA storm in Valencia, including a collaboration with three entities through a financial donation of €5,000 to each, which contributed to the rehabilitation of centers and the care of the victims," he adds.
He adds that in Mexico and Jamaica, the efforts focused on improving community infrastructure and donating materials for local projects, such as installing a perimeter fence for the Itze Nah community and repairing sports fields in Chemuyil. In Jamaica, the Discovery Bay Community Center organized a fundraising event that included free medical checkups and the distribution of aid packages to the communities of Brown's Town and Discovery Bay.
A decade with a focus on sustainability
Alongside its charitable initiatives, Grupo Piñero affirms that it has strengthened its commitment to the conservation and protection of the environment and the communities where it operates over the past decade. Since then, sustainability has been an integral part of its business management, and it has been incorporating environmental, social, and governance (ESG) corporate policies, guided by the United Nations' 2030 Agenda for Sustainable Development Goals. These policies enable the company to advance towards a responsible tourism model in order to address the major challenges it currently faces.
In this regard, the company maintains that it has been a pioneer in integrating sustainable practices into tourism, obtaining certifications such as Travelife and EarthCheck for all of its hotels, and launching initiatives such as the Comprehensive Coastal Management Plan and the Samaná Biodiverse program. Furthermore, Grupo Piñero has made progress in decarbonizing its operations, with a fleet of electric vehicles.
Through its Eco-Bahía Foundation, the Group has made significant progress in biodiversity conservation and ecosystem protection, releasing more than 191,500 baby turtles in Mexico and the Dominican Republic. In terms of waste management, more than 20,000 tons of waste have been recycled.
“Sustainability is not just a goal, but a way of working and living. We are proud to see how our actions continue to positively impact communities and the environment. As we move towards 2030, we reaffirm our commitment to continue generating value for people and the planet,” says Antonia del Toro, ESG Director of Grupo Piñero
For the past ten years, Grupo Piñero and its various divisions have been developing their business under a strategic "Planet" approach and with a constant commitment to the goals of reducing their carbon footprint by 60% by 2030, achieving 'Zero Neutrality' by 2050, reducing waste by 70% by 2030 and achieving 'Zero Discharge' by 2050, as well as protecting, conserving and managing 100% of the natural capital of their destinations, demonstrating that responsible and socially conscious tourism is not only possible, but essential for a fairer and more sustainable future for all.
