SANTO DOMINGO.- Asociación Cibao was recognized with a Bronze Effie Award Dominican Republic in the Brand Revitalization category, for the results achieved from the implementation of its new corporate identity, presented last year as part of its institutional transformation process.
Considered among the most prestigious recognitions in the marketing and advertising industry, the Effie Awards distinguish strategies that demonstrate verifiable business results through an effective combination of planning, creativity, execution and impact.
The award received by Asociación Cibao validates the impact of an initiative that went beyond a visual brand refresh to become a strategic evolution for the institution. The project strengthened its positioning, updated its brand expression, and consolidated a value proposition more aligned with the expectations and needs of its clients.
“This recognition confirms that the most successful strategies are those that generate results for people and for the business. We are deeply proud of this achievement because it reflects the commitment, vision, and innovative capacity of our teams,” said Ninoska Suárez, Vice President of Marketing at Asociación Cibao.
Marjorie Benoit, Second Vice President of Advertising and Promotion and project leader, also emphasized that the award validates the work done throughout the brand transformation process. “The evolution of our corporate identity was the result of a shared vision and a collective effort aimed at strengthening our connection with our customers and reaffirming who we are as an institution. This recognition belongs to everyone who made this journey possible.”.
The winning project was developed through the joint work of multidisciplinary teams from all areas of the organization and led by the brand team, made up of members of the Vice Presidency of Marketing and Vice Presidency of Communications and Sustainability, along with important strategic allies such as FutureBrand, McCann Santo Domingo and Newlink.
