SANTO DOMINGO.– In a sector where historically structural decisions have been marked by male leadership, Mujer de Concreto 2026 returns with a clear proposal: to make visible, strengthen and project the real impact of women in the real estate, construction and urban development industry.
Under the theme “Breaking Glass Ceilings,” the event will be held on March 6, from 8:00 a.m. to 12:00 p.m., in Room 3, in commemoration of International Women's Day this March. It will feature an agenda designed to generate strategic analysis, practical tools, and high-level discussion.
The initiative is driven by the publishing group El Inmobiliario, which has consolidated this platform as a space for thought and positioning for women who lead within sectors that are crucial to the national economy.
The event is supported by strategic partners such as Tu Casa RD, Modern Properties Group, Oferta Inmobiliaria, Salón Ony, GCPI, Rodamientos del Cibao, RE/MAX Capital, XTRIBA, Group Engineering Mod + Architecture, Mr. Home, Anarelys Bienes Raíces, and IUS Mega Service, companies that support the initiative and contribute to strengthening the real estate and business ecosystem for women.
A master plan for leadership
The meeting will open with the keynote address “Master Plan”, a presentation conceived as a roadmap to address current market challenges and emerging opportunities in a competitive and changing environment, which will be facilitated by businesswoman Gisselle Ventura, economist, CEO of the firm Oferta Inmobiliaria.
The agenda includes the discussion "Structures in Feminine", with the participation of Yraimis Poueriet, with an analysis on the real estate dynamism in Punta Cana; Itania María Chalas and Ruth Mendoza, who will delve into the construction of personal brand as a business asset.
In the legal field, Judith Félix will speak about legal certainty in real estate projects. This conversation will be moderated by Ana M. Ramos, director of Grupo de Medios El Inmobiliario.
More than inspiration: structure and strategy
Mujer de Concreto is not conceived as a mere commemorative space, but as a platform for professional networking. This edition focuses on three pillars: visionary leadership, brand strengthening, and confidence in decision-making within the real estate ecosystem.
At a time when the market demands greater technical preparation, differentiation and credibility, the meeting aims to generate conversations that transcend discourse and become real tools for action.
With this new edition, the brand reaffirms its purpose: to create a space where female talent not only has a voice, but also strategic direction within industries that build cities, economies, and the future.
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