The vertical real estate boom in Santiago contrasts with the difficulties of the national market.
SANTIAGO– The year 2025 has been particularly challenging for the Dominican real estate sector, marked by scandals and a slowdown in key hubs such as Santo Domingo and Punta Cana. Nevertheless, Santiago de los Caballeros is consolidating its position as one of the country's main epicenters of vertical growth.
This dynamism reflects the strength of a city that has become an engine of national real estate development, where companies like Santiago CasasRD have capitalized on the confidence of the local market, differentiating themselves through a solid personal brand and a strategic expansion with a clear purpose.
While the national market faced a scenario of uncertainty, Santiago emerged as a symbol of sustained growth and stability.
Adonis Francisco, CEO of Santiago CasasRD, confirms the boom in vertical construction in the Heart City: “Every day a new project emerges and many are sold in just three months.
This behavior contrasts with the national situation, where real estate scandals in Punta Cana and Santo Domingo have damaged the sector's image, while Santiago has not experienced any significant real estate scandals in the last 16 years. This is thanks to transparent management, which, according to Francisco, strengthens the confidence of investors and buyers.
In less than a year, the company placed 20 projects with sales levels between 80% and 90%, reflecting the strength of the local market.
According to the Monetary Policy Report of September 2025, the Central Bank reported that RD$22,522 million were channeled towards the construction and acquisition of real estate, with 36% of the resources released from the legal reserve being allocated to this sector.
Results and expansion
Santiago CasasRD reported a 30% increase in its number of employees and more than 60% growth in its sales, figures that contrast with the challenging national real estate context.
Francisco highlighted the company's expansion, with two offices in Santiago and plans to open one in Puerto Plata.
The executive explained that Santiago CasasRD's competitive advantage is based on three fundamental pillars:
- business structure and processes, with professional customer management, appointments, and results-oriented advertising.
- organizational culture , based on integration, social activities, and a family-like work environment.
- Personal branding and social media, which generate trust and differentiate the company from unregulated agents.
Projections
Looking ahead, Francisco envisions sustained expansion: “We are going to take two more steps to fulfill the dream of providing homes for Dominicans.
