According to a study developed by the consulting firm Reputation Lab, presented at the ABA and based on more than 27,600 consumer ratings, the Dominican banking sector is second only to that of Honduras in reputation
SANTO DOMINGO.- Dominican banks rank second among those best valued by consumers in Latin America and the United States, based on the public's positive perception of aspects such as financial performance, social commitment and integrity, according to the RepCore® Banking 2026 study, developed by the international consulting firm Reputation Lab and presented together with the Association of Multiple Banks of the Dominican Republic (ABA).
According to research conducted between February and early March of this year, the Dominican banking sector is only surpassed by that of Honduras, which positions it as the second in the region with the best reputation, followed by those of Nicaragua and El Salvador (third and fourth position respectively).
The results were presented by Fernando Prado and Natalia Arenzana, partners at Reputation Lab, under the coordination of Leaderworld Corporate Affairs, in the framework of a meeting that also included the participation of ABA executives, headed by its president, Rosanna Ruiz; Pamela Castillo, Director of Communication and Marketing, and Manuel González, Technical Director.
During the event, Arenzana explained that this analysis, based on more than 27,600 consumer reviews, evaluates 137 entities in 19 countries and places the Dominican banking sector at a moderate reputation level, clearly above the Latin American average.
“The Dominican banking sector enjoys a relatively strong reputation within the Latin American context, which constitutes a significant competitive advantage. However, the sector must continue to improve its ability to meet societal expectations,” Arenzana stated.
He added, in that regard, that he highlights the improved perception that Dominican consumers have of banks in attributes such as “leadership”
respected ", internationality ", ethical behavior " or track record ", compared to the perceptions of the sector in other Latin American countries or in the United States.
The researcher also explained that criteria related to social impact and ethical behavior continue to be crucial in building reputation. “In the Dominican Republic, the dimensions of social commitment and integrity account for 45.1% of the sector's reputation, confirming the importance of these factors, although with a slightly lower weight than the regional average,” she explained.
For her part, Pamela Castillo, Director of Communication and Marketing at the ABA, stated that these results reflect not only the sector's positioning, but also the importance of continuing to strengthen user trust as a basis for the sustainable development of banking.
“Reputation is built on the experience and perception of customers, so its role is crucial in the evolution and competitiveness of the financial system,” Castillo added.
In that same vein, after assessing the significance of these findings, Fernando Prado, partner at Reputation Lab, pointed out that reputation is a driving force for public support and value creation. He specified, for example, that in the country, a five-point increase in an entity's RepScore reputation indicator, which measures the degree of admiration, respect, and trust it receives from the public, signifies a significant boost in reputation
consumers, this translates into a 4.3 point increase in the intention to recommend to third parties.
Regarding this last element, Prado indicated that Dominican banks register levels of support above the regional average in key behaviors such as recommendation, willingness to work in the entity and acceptance of its presence in the community.
About Reputation Lab
Reputation Lab is an international firm specializing in the management of corporate reputation and other intangible assets of companies, organizations and countries, with pioneering specialists in reputation analysis and management.
The study evaluates 25 attributes of banks, grouped into four main areas: products and services, social commitment, integrity and leadership, where each one acquires a weight based on the expectations of users in each market.
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