SANTO DOMINGO – “We have come to conquer the Dominican Republic.” This phrase summed up everything discussed and heard in almost an hour. Ismael Rubio Marcovich, general manager of the investment and real estate company Huacachina, expressed this sentiment, making clear the purpose of this Peruvian company's arrival in the Dominican Republic.
The place that captivated his team, after a market research conducted three years ago, was La Otra Banda, in the municipality of Higüey, La Altagracia province, where his project of lots and villas is located: Alta Vista Village.
This real estate development was conceived with the intention of offering a better quality of life to those who cannot afford a high-value villa, providing them with an environment offering quality services. As Mr. Rubio affirms, "We must provide a better quality of life for people who want to live with dignity.".
For Ismael Rubio Marcovich, one of the factors that led them to choose the Dominican Republic was its “political stability”, a fundamental aspect when making long-term investments.
Ismael Rubio Marcovich.
“This is a country of entrepreneurs, of hardworking and honest people. When evaluating a place, you don't just measure its economy, but also the quality of its people, because business isn't done with money, but with people. And when you do business with people, you get to know them, you look them in the eye and you understand who they are. For me, that's the most valuable thing this country has: its people,” he said.
The choice of La Otra Banda was not accidental. During their research, they identified a key challenge: around 300,000 hotel workers commute daily from Higüey, spending up to three hours of their day on the round trip, time they could be dedicating to their families.
Aware of this reality, the project seeks to transform the quality of life of these workers by creating a satellite city, where they can live close to their jobs and eliminate the need for long daily commutes.
This city, which the businessman described in detail during the handover ceremony for the first phase of Alta Vista Village, was conceived as a space that will combine housing, services and strategic connectivity, featuring shopping centers, a plaza, restaurants and "foreign investment interested in being part of the development.".
As part of this vision, he explained that the La Otra Banda Tourist Boulevard will be developed, a private access road that will reduce travel times between Punta Cana International Airport and the entrance of the complex to just 12 minutes.
The goal of Huacachina, a company with 30,000 units sold in its 15 years of experience, is to turn this area into "the new tourist development hub of Punta Cana".
Among the achievements made to boost the La Otra Banda municipal district, he cited the creation of the Real Estate Developers Association, along with other companies that have projects in the area. Through this group, compliance with regulations will be ensured to guarantee that clients receive what they have been promised.
As part of his social outreach, supported by the district mayor, Alexander Rodríguez, he indicated that an 800 square meter plot of land will be donated for a fire station.
In addition to this, there are other land donations, such as the transfer of a space for the construction of the new mayor's office, as well as the delivery of 1,500 square meters for the construction of a parish in the area.
“This is all part of a social assistance and infrastructure investment policy. As of the end of December, we have invested $33 million,” he stated.
He also detailed that they are in the process of expanding, acquiring strategic land. To date, they have purchased 2,121,129 square meters and expect to close deals for an additional 3.8 million square meters in the coming months.
“That will turn us into a project of more than five million square meters. A project that, as a first phase, will allow us to position ourselves in the market, provide quality, and open the market to a sector that is not being properly served,” he pointed out.
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Originally published in the 10th edition of El Inmobiliario print magazine.
