With two Gold, two Silver and one Bronze, it became the institution with the most awards among all the Dominican companies nominated.
SANTO DOMINGO - The Popular Association of Savings and Loans (APAP) was recognized as the "Most Effective Advertiser", after obtaining five awards at the 5th edition of the Effie Awards in the Dominican Republic.
The awards obtained by APAP were: Gold in the Customer Experience category, for the country's first trust program, Somos APAP; Gold in the Performance Marketing category, for its Sirena APAP Credit Card campaign; Silver in the Brand Content & Entertainment category for “The Great Zero Gold Savings Manual”
Similarly, it won Silver in the Low Budget category for the first campaign in the financial sector produced with Artificial Intelligence, for the APAP Digital Channels products; and Bronze in the New Products category for its APAP Sirena card.”.
With these 5 awards, APAP became the most awarded institution, not only in the financial sector, but also among all Dominican companies nominated for these awards, according to a press release from the organization.
APAP's Executive Vice President of Products, Digital and Customer Experience, Serguey Forcade, expressed the institution's satisfaction in receiving these awards and being recognized as the "Most Effective Advertiser," stating that these achievements are the result and reflection of the transformation process that APAP is undergoing.
She thanked the Dominican Republic Effie Awards and ADECC for these awards "which motivate us to continue working for the well-being of our clients.".
The Effie Awards, presented globally for 56 years, recognize marketing strategies, campaigns, and products that contribute to a brand's success. Established in 1968 by the American Marketing Association in New York, they currently have 55 programs covering more than 125 markets, including Global Effies, regional programs in Asia-Pacific, Africa/Middle East, Europe, and Latin America, and national Effie programs.
In the Dominican Republic, they are represented by the Dominican Association of Commercial Communication Companies (ADECC).
