By Pedro Ardón
El Inmobiliario
SANTO DOMINGO – In 2024, which is drawing to a close, the real estate sector in the Dominican Republic continued its upward trajectory, and one of the companies that played a key role in its progress is Tu Casa RD. In a self-assessment of its performance during the year, Wester Hernández, CEO of the company, highlighted that this was an exceptional year, marking significant growth compared to previous years.
In an interview with El Inmobiliario, Hernández pointed out that several milestones were fundamental to the brand's success in 2024. The organization of international trade fairs, the holding of high-level events, and the expansion of global opportunities to position the company were just some of the achievements, cited by the real estate leader.
Furthermore, he highlighted the importance of training for his advisors, which, he said, has been essential to improving the quality of service and customer care.
“Despite the challenges the real estate sector faces every year, 2024 was a period of consolidation and customer loyalty. We appreciate the support of our brand, which continues to generate trust thanks to the professionalism of our team,” said Hernández, who affirmed that “For Tu Casa RD, this year has simply been UNSTOPPABLE.”.
One of the highlights of 2024 that he mentioned was the company's constant interaction with the real estate sector, the receipt of awards for its excellent service, the development of new business strategies and the strengthening of its presence on social networks.
He also mentioned that they focused on the continuous motivation of their team and mutual support, key elements for their growth.
Looking ahead, Tu Casa RD has clear and ambitious plans to continue increasing its market presence, according to Hernández, who emphasized that the strategy will be to continue with the approach that has allowed them to get this far: "We always put the company in God's hands, who is our guide, and we will continue working hard as we have done until now.".
They also plan to add experienced agents to the team and continue innovating in the use of technologies and social networks to stay at the forefront of the sector.
Milestones 2024
Among the year's most outstanding achievements, Hernández cited participation in the International Tourism Fair (FITUR) for the fourth time, sponsorship of the Soberano Awards, being the first real estate company to do so, exceptional growth on social media, becoming the most followed on TikTok, sponsorship of the first real estate fair organized by Banreservas in New York, sponsorship of the Caribbean Kids Series in Panama, inauguration of a float in the Dominican parade in the Bronx and Manhattan, among others.
Hernández reaffirmed Tu Casa RD's commitment to innovation, quality, and positive impact, both nationally and internationally.
“Without a doubt, the company has managed to position itself as a solid and dynamic brand, capable of leading the real estate sector in the country and expanding its influence globally,” he concluded.
