SAMANÁ.- This tourist destination is preparing to receive 3,000 tourists from Spain and Portugal over the next three months, through the "Summer Route" sponsored by Grupo Piñero and its tour operator Soltour, who have prepared an attractive campaign that will allow visitors to arrive on direct flights from Madrid.
This week, representatives from the agency and government authorities of the province offered details of the plan, which includes a commitment to offer a valuable tourist route and show that the Dominican Republic is much more than sun and sand.
The season kicked off last Sunday, July 3rd, with the arrival of the inaugural flight, bringing 275 tourists to Juan Bosch International Airport in El Catey, Samaná. This summer season will include a total of 12 flights every Sunday in July until September 11th of this year.
European visitors will be able to enjoy the amenities of Bahia Principe Hotels & Resorts and other attractions that the destination offers.
Under the slogan "The best version of the Caribbean, the best version of you", this robust communication campaign has as its main piece a short film shot in Samaná and directed by the Spanish film director and screenwriter Daniel Sánchez-Arévalo, winner of a Goya Award.
The commercial stars renowned Spanish actor Hugo Silva. In addition, the campaign includes a media plan focused on TV, radio, social media, and airport advertising between June and September. It is projected that 80 million people will see it.
Present at the presentation to offer the details were Tammy Reynoso, Vice Minister of Development of the Ministry of Tourism; Mónika Infante, Director of Aeropuertos Dominicanos Siglo XXI (AERODOM); and representing Grupo Piñero: Teresa Arizti, Chief Marketing Officer (CMO) of Soltour Travel Partners; and Genaro Benítez, Country Manager of Bahia Principe Hotels & Resorts in the Dominican Republic.
Arizti referred to Samaná as a unique destination that "prompted us to carry out this unprecedented international campaign, and we are sure that we are on the right track. Samaná best exemplifies that authentic Dominican Republic that awakens the curiosity of international tourists who seek a unique, complete and different experience in the destination that goes beyond the sun and beach offering.".
Authentic Dominican Republic
These efforts, in addition to generating significant international tourist traffic, reaffirm the Piñero Group's commitment to one of the most exotic areas of the Dominican Republic: the Northeast region. Through a high-quality and exclusive tourism offering, this unique Caribbean will be showcased, giving visitors the opportunity to explore places such as the iconic Los Haitises National Park, the pristine beaches of Rincón, Las Terrenas, and Las Galeras, as well as the spectacular Salto del Limón waterfall, the multicultural city of Samaná, and the irresistible charm of Cayo Levantado.
Bahia Principe
It is a hotel chain of the Piñero Group that has the largest number of owned beds in the country (7,000 rooms) and has four emblematic hotels in Samaná, all 5 stars and located in some of the most impressive and attractive places on a peninsula that is worth getting to know by taking advantage of this direct Soltour flight.
About Soltour
Soltour is the leading independent tour operator in Spain and Portugal in the holiday segment and is part of Soltour Travel Partners. Founded in Spain in 1976 as the first business unit of the Piñero Group, Soltour expanded throughout Spain and Portugal, becoming the leading tour operator in these markets. The company has evolved to offer a comprehensive and integrated tourism package, achieving leadership in sun and beach destinations.
