Did you know that 90% of customers begin their property search online?
By Gabriel Montiel Toro
Special for El Inmobiliario
Multiple platforms have transformed the way people search for properties and have changed the game by becoming giants of web traffic. Why? Because they concentrate millions of monthly visits from highly segmented users, ready to buy, rent, or invest. The challenge for real estate agencies is not just having a presence, but knowing how to leverage these platforms to position themselves strategically.
This is where the power of automation comes in. Imagine every property in your inventory automatically syncing with these platforms: real-time price updates, optimized photos, and clear descriptions that instantly grab users' attention.
It's no longer about manually entering data or risking making mistakes, but about leveraging technology to stand out among thousands of options and ensuring that customers find what they're looking for with you.
But it's not all about the platforms. Your website is your business card, and in the digital world, speed is everything. A slow page, with photos that take a long time to load or a confusing design, can cause a customer to close the window and look elsewhere.
Make sure your website is optimized: speed, high-quality but compressed images, and a design that makes navigation easy. If a customer has to wait more than three seconds, you've probably already lost them.
The next critical step is tracking. Every customer interaction on your website or external platforms should be converted into valuable information. Were they interested in a specific property? With tracking tools, you can re-engage them on social media or even with targeted ads that continue to showcase that property or similar properties. This not only increases the chances of conversion but also keeps your brand top of mind for the customer throughout their decision-making process.
Automating follow-up is another key element. With a well-configured CRM, you can send automatic appointment reminders, respond to inquiries immediately through chatbots, and personalize each interaction with specific customer data. The goal isn't just to close a sale, but to build long-term relationships that make you the first choice when someone thinks about real estate.
Ultimately, measurement is key. Google Analytics and other tools allow you to know exactly which strategies are working and which need adjustments. It's not just about having a presence, but about maximizing every dollar invested in your digital strategy. In a market as competitive as el inmobiliario, automation isn't optional; it's the tool that transforms isolated efforts into measurable and sustainable results.
The author is: CEO of Boosty Digital, a specialist in web traffic and process automation. He is a certified Google Partner and a consultant in digital transformation strategies.
