"Formality and strategic management are key for any real estate agent who aspires to grow and consolidate in the market.".
SANTO DOMINGO- For Luz Santana, business strategist and tax consultant, financial and tax aspects are crucial in the real estate sector because they determine the real profitability of operations.
“A real estate agent who doesn’t properly manage their finances risks losing income by not anticipating their costs and tax obligations. Taxes are not only a legal obligation, but they also directly impact profit margins,” said the specialist, who will be one of the speakers at the “Master Agent” event, which will take place on September 21st at the Dominicana Fiesta Hotel.
Santana, who is a tax consultant certified by the Dominican Republic Tax Association and in Anti-Money Laundering by the Florida International Business Association, highlighted that proper planning and projection of these payments allows the agent to have a more structured business, avoid financial surprises, and build a reputation for formality and trustworthiness with their clients, financial institutions, service providers, and real estate developers.
Luz Santana. (External source).
From the expert's perspective, formality and strategic management are key for any real estate agent aspiring to grow and establish themselves in the market. It's not just about complying with legal requirements, she emphasized, but about creating a solid foundation that guarantees the business's sustainability.
“By managing their finances properly, agents not only strengthen their position with clients, but also with financial institutions, suppliers, and developers, ensuring safer and more reliable operations in every transaction. This business acumen will allow them to better capitalize on market opportunities, minimize risks, and establish lasting relationships with all stakeholders in the real estate sector,” he pointed out.
Benefits of the Master Agent
Luz Santana opined that the “Master Agent”, which will take place on the 21st of this month of September, is fundamental because it involves the adoption of an entrepreneurial mindset, where financial planning and the management of tax aspects are essential to ensure sustainable growth.
For this professional, this training event, led by a group of prominent experts at the Dominican Fiesta Hotel, represents an evolution in how real estate agents manage their businesses. “Being a Master Agent means not only selling properties, but also strategically managing income and expenses, anticipating tax payments, and establishing a solid structure to cope with market fluctuations,” she explained in an interview with El Inmobiliario.
One benefit mentioned is that attendees will learn to structure their real estate agent business in a more profitable and organized way, identifying their main costs and expenses and creating strategies for financial stability, such as emergency funds and income diversification.
“Furthermore, they will learn the importance of tax planning and how to integrate taxes into their business strategy. This will allow them to optimize their management, improve their profitability, and comply with their tax obligations, promoting a more formal and reliable operation for their clients and stakeholders,” Santana stated.
Professional profile
Luz Divina Santana Marte is a business strategist and tax consultant. She graduated Summa Cum LaudeShe is a certified tax consultant by the Dominican Republic Tax Association and holds a certification in Anti-Money Laundering from the Florida International Business Association. She also completed the Executive Program in Family Businesses at the Torcuato Di Tella University Business School in Argentina and has a Master's degree in Health Systems and Services Management from the Pontifical Catholic University Madre y Maestra (PUCMM), according to her profile.
She adds that as a principal partner of Grupo Santana Marte, a consulting, advisory and training firm specializing in business strategies, Luz supports individuals and companies in optimizing their finances, taxes and business strategies for structured, profitable and sustainable growth.
“In recent years, through strategic alliances, Luz has educated thousands of people on effective tax management within their professions and businesses.”.
