By Chamel Sánchez
El Inmobiliario
SANTO DOMINGO – In a sector where female influence continues to open doors, Luz Sarmiento stands out as a transformative force in the Dominican real estate industry. With 16 years of experience and as CEO of Urban Group, one of the country's leading firms, her innovative vision and ability to navigate challenges have established her as an inspirational figure and an influential leader.
As an executive and mother, this strong woman shares that one of the main challenges she has faced has been finding a balance between her professional and personal life. “I’ve learned that it’s not about dividing time equally, but about making sure that every moment is high quality,” she says.
Sarmiento reveals the key to leading within the industry: focusing on innovation, building strong relationships with clients and partners, and maintaining a motivated and committed team. He emphasizes that “the competition is fierce, but when you work with vision and purpose, the results will come.”.
Even so, she has faced challenges in the sector to adapt to the technological changes of the current era. For Luz, the key is to never stop learning, forge strategic alliances, and stay one step ahead.
Luz Sarmiento. (EXTERNAL SOURCE).
“Companies are a reflection of their leaders,” says Sarmiento, who, along with his partner César Iván Santana, has successfully positioned his brand thanks to his leadership, vision, and energy. “It’s not just about selling, but about transforming and creating opportunities.”.
Women's leadership has gained significant ground in the sector. Today, there are more female than male real estate agents, demonstrating how women have leveraged their skills to connect with clients. However, Sarmiento emphasizes: “Beyond gender, what matters is doing excellent work with passion, ethics, and professionalism.”.
More and more professionals are leading projects, creating companies, and revolutionizing the way real estate business is conducted. The industry is full of opportunities and growth for everyone. “The key is that each woman aspires to leadership and achieves it through her own merit, demonstrating her ability with hard work and successful results that confirm her courage to take on any challenge,” she adds.
As a legacy, the leader of Urban Group wants to be seen as an example that success is not defined by gender. “I want to be remembered as someone who made courageous decisions, led ethically, and transformed lives with humility and commitment.” She also hopes that when remembering her, people will consider the impact she had on the lives of those who worked with her, providing them with dignified employment and opportunities for growth.
Originally published in the first edition of Mujer de Concreto.
