SANTO DOMINGO– The Ministry of Tourism and business leaders of the Dominican Republic will complete a full schedule of negotiations, meetings, and promotional activities at FITUR 2026, which takes place from January 21 to 25 in Madrid.
The official delegation is headed by the Minister of Tourism, David Collado, along with representatives from the country's financial, business and media sectors, as well as project developers.
It has been said that the robust agenda is geared towards attracting new investments, with the goal of strengthening the country's leadership as the Caribbean's top destination
FITUR 2026 – Official agenda Dominican Republic
Tuesday, January 20
- Arrival of the official Dominican delegation in Madrid.
- Preliminary coordination meetings between the Ministry of Tourism, financial entities and representatives of the private sector.
- Closed bilateral meetings with European tour operators and hotel groups.
Wednesday, January 21
- Opening ceremony of FITUR 2026 at IFEMA Madrid, with the participation of international tourism authorities.
- Opening of the official stand of the Dominican Republic, with presentation of the Country Brand.
- Business meetings organized by the Ministry of Tourism with airlines, wholesalers and tour operators.
- Banreservas' parallel agenda includes meetings with investors, tour operators, and developers linked to the sector, as well as the signing of agreements with entrepreneurs and the formalization of financing for new Dominican tourism projects.
Thursday, January 22
- Official presentation of strategic destinations:
- Pedernales, as a hub for sustainable tourism development in the south of the country.
- Miches, established as a luxury and nature destination.
- Punta Bergantín, an urban-tourist development project on the north coast.
- Dominican participation in the 1st International Summit on Communication and Tourism, with a focus on destination promotion and international reputation.
- BHD Tourism and Investment Forum, with analysis of Caribbean tourism trends beyond the traditional sun and beach model.
- Meetings of Banco Popular Dominicano with key players in the sector, within an agenda of nearly 40 strategic meetings.
Friday, January 23
- Presentations of tourism investment opportunities and financing.
- Institutional and business networking activities.
- Cultural events and promotion of Dominican art as a tool of tourism diplomacy.
- Meetings with international media and specialized coverage.
Saturday, January 24
- Preliminary assessment of the results of Dominican participation.
- Final meetings with strategic partners.
- Activities open to the general public at FITUR, focused on promoting the Dominican Republic as a destination.
The strategy
The Dominican Republic's participation in FITUR 2026 reveals a change of focus towards a more diversified, sustainable and high value-added tourism model.
The simultaneous promotion of emerging destinations, along with a solid financial agenda, demonstrates a coordinated strategy between the public and private sectors to attract long-term investment and reduce dependence on traditional tourist hubs.
Likewise, the emphasis on air connectivity, sports tourism, luxury and territorial development reinforces the country's positioning as a competitive and resilient destination in the global context.
FITUR 2026 is thus emerging as a key platform to bolster the image of the Dominican Republic, not only as a regional leader in tourist arrivals, but also as a benchmark in innovation and tourism planning in the Caribbean region.
