SANTO DOMINGO – Elizabeth Santiago, CEO of Mr. Home, shared her experience in the real estate sector, where, she asserts, success depends not on gender but on the ability to make strategic and focused decisions, self-care, and achieving a balance between work and personal life. She understands that leadership doesn't mean doing everything, but rather defining strategies.
Since 2011, it has developed a management identity based on discipline and innovation, with a structured vision that respects fundamental values and is committed to constant evolution. It understands that in such a dynamic sector, it is essential to coordinate efforts and ensure that every part of the business functions purposefully, and above all, to anticipate market changes and adapt quickly and intelligently.
She is aware that a well-structured team is key to a company's growth, and the one that accompanies her has been responsible for Mr. Home's positioning in the real estate market, as well as efficient processes, strategic decision-making, and embracing new technologies.
This last aspect has been fundamental to the success of Elizabeth Santiago, who cites everything from the digitization of processes to the integration of artificial intelligence and virtual tours, which place her company at the forefront of the sector. “Those who do not embrace innovation will fall behind.”.
The executive describes herself as a focused, responsible, and competitive woman. These qualities are highlighted in her story, which can be summarized as follows: strong leadership is built on vision, perseverance, and the ability to adapt without losing one's essence.
That's why she says it's vital to balance professional and personal life, although she's aware that it's one of the biggest challenges for any businesswoman. "Balance isn't a fixed goal; it's a dynamic process of organization and flexibility," she says.
Together with her husband and business partner, they made the decision to grow together, without making sacrifices, and have built a company that transcends local borders, integrating personal and professional aspects in balance.
The business leader exercises, maintains a balanced diet, and tries to manage her energy consciously, with iron discipline and space for disconnection with family and friends, which allows her to maintain clarity of thought.
Originally published in the first edition of Mujer de Concreto.
Photo: External source.
