By Yermys Peña
Special for El Inmobiliario
The way we build today determines whether a project will be profitable or a failure in the future. I still see people investing in energy-inefficient buildings, in homes without optimized consumption, in urban developments that will be obsolete in less than a decade. And the worst part is, they don't even know it.
Inefficient buildings cost up to 40% more in maintenance and energy consumption.
60% of buyers are already looking for properties with green or energy efficiency certifications.
Cities that fail to implement sustainability strategies are losing investment and competitiveness.
If you think this is just an environmental issue, you're wrong.
It's not just about taking care of the planet (which should be reason enough), it's about building more profitable assets, with lower operating costs and higher market value.
And the difference is already being seen in the numbers:
- Sustainable properties increase in value between 5% and 10% faster than traditional ones.
- Efficient buildings reduce their electricity and water costs by up to 50%.
- Cities that have committed to sustainability have seen a 20% increase in foreign direct investment in real estate.
While some remain attached to the old model, the smartest investors are already moving their money into developments that not only generate returns today, but will continue to gain value in the future.
Sustainable construction is not a trend, it is the standard that defines who will remain in the market and who will disappear.
The big question is: do you have the information and strategy to build sustainably without affecting your profitability?
To that end, we created a guide with the keys to designing and building efficiently, without unnecessary cost increases. https://com.us17.list-manage.com/track/click?u=df56ed85567329dca7de36c05&id=150632e2eb&e=240f7e701a
We're already implementing this. The decision is now yours.
The author is an architect and construction entrepreneur. Member of the Forbes Business Council.
