«Success is not only measured by numbers, but by the positive impact we have on people«.
By Pedro Ardón
El Inmobiliario
SANTIAGO DE LOS CABALLEROS – Johan Japhet Febrillet Pérez, a real estate agent with over 16 years of experience as an educator, launched yesterday here "The 10 Commandments of the Real Estate Sector ," a transformative guide for members of the industry, providing practical tools and key principles to improve ethics, transparency, and success in the competitive real estate market.
During his speech at the Centro León, the author shared the essence of his work and his personal experience: "Throughout my career, I discovered that true success in the real estate sector is not just about closing sales, but about building lasting and genuine relationships with clients, based on trust, transparency and ethics.".
Johan Japhet Febrillet Pérez. Fidel Pérez/El Inmobiliario.
This approach is part of his book, which contains ten fundamental, simple yet powerful principles that any real estate professional can apply to achieve excellence.
The real estate advisor also highlighted the current context of the real estate market in the Dominican Republic. “This book stems from the need to educate and improve the practices of the real estate sector, which still faces challenges of misinformation and lack of preparation. My goal is for every professional to have the ability to offer excellent service, not only in commercial terms, but also ethically,” explained Johan, emphasizing the importance of continuous training and the development of soft skills such as communication and empathy.
He added that his purpose is not just to sell a book, but to transform the industry. “This is a call to conscience for all real estate agents. The rules I share in The 10 Commandments of the Real Estate Sector not only aim to increase sales, but also to improve the way we work and the relationships we build with our clients,” he explained to a large group of industry representatives who attended the event.
The event also included a lecture, where Johan elaborated on the principles of his work, followed by an exclusive training session for attendees, where participants had the opportunity to purchase the book and receive a personalized signature from the author.
A book club
In addition, Johan announced the creation of a book club, a platform where participants can delve deeper into the book's content, share experiences, and apply the lessons practically in their daily lives.
The book aims to consolidate the training of professionals in the real estate sector. Fidel Pérez/El Inmobiliario.
One of the reflections he shared with the attendees was Johan's acknowledgment of his uncle, Jesús Manuel Pérez, who provided him with valuable advice throughout his career. "One of the most important lessons he taught me was: 'What you want to say is one thing, how you say it is another, and the key lies in how others interpret it.' These words guide my approach to communicating my ideas and principles in this book," the educator recalled.
“What I really want to convey with The 10 Commandments of the Real Estate Sector is that success isn't just measured by numbers, but by the positive impact we have on people. In this sector, we must be committed to continuous improvement, not only to benefit our businesses, but also to contribute to the strengthening and growth of the real estate market as a whole,” the author concluded.
With this launch, Johan Febrillet seeks to consolidate the training of new real estate professionals, becoming a key voice in building a more ethical and professional sector. According to Johan, this book represents "the first step" in a series of initiatives that include conferences, training sessions, and events to inspire and transform the real estate market.
