SANTO DOMINGO – Magaly Toribio, a professional in the tourism sector, recently released her book, “Marketing Strategies for Tourist Destinations: The Dominican Republic, a Success Story.”
This book is the first Dominican text to explain basic marketing concepts and presents a brief history of tourism development in the country. Aimed at students of hospitality, tourism, and marketing, as well as industry professionals, it is a valuable resource for anyone interested in learning about the strategies that have helped position the Dominican Republic as the number one tourist destination in the Caribbean.
Magaly Toribio. (EXTERNAL SOURCE).
The document contains more than 25 years of analysis and reflections on the marketing strategies implemented by the country, also detailing the actions that have been key to its tourism development, from the incentive law 158-01, on Confotur, to the leading role of the private sector and the relevance of tour operators.
“This book fills a gap in the Dominican Republic's history, ensuring that new generations will find accurate and essential bibliographic data to understand the country's international tourism promotion. At the same time, I present statistics on tourists who have visited the country in recent decades, analyzing the main source markets and their characteristics,” the author explained at the book launch.
The text covers the country's participation in international tourism fairs for over 30 years, as well as the use of logos, slogans, and notable advertising campaigns.
Furthermore, it outlines the initiatives implemented to diversify the offering, the importance of air connections, as well as an extract of the economic impact of tourism in the country and that of the great global crisis COVID-19, as well as a summary of the strategies used for recovery.
