The professional offers tools to improve customer service.
SANTO DOMINGO – In the competitive world of real estate, time management and stress reduction have become essential skills for professional success. During her presentation at the “ Productive Balance” , Teresa Gómez shared five key strategies for optimizing daily life and how these practices can improve both productivity and personal well-being.
1. The time-blocking technique: organizing tasks and maximizing results
Real estate professionals face multiple tasks every day, from customer service to managing properties and scheduling viewings. One of the best strategies for optimizing this workload is time blocking. According to the personal growth enthusiast, this technique allows real estate agents to allocate specific blocks of time to each task, ensuring that each activity receives the necessary attention. For example, one block of time could be dedicated to checking emails, another to viewing properties, and another to following up with clients.
“The key is to structure your day so that the most urgent and priority tasks are completed without interruption. Establishing this daily routine also increases efficiency and reduces the feeling of being constantly overwhelmed by pending tasks,” she says.
2. Technology at the service of the real estate sector: tools that improve productivity
The real estate sector has been one of the biggest adopters of technology to improve productivity. Tools like Google Calendar, Notion, and HubSpot are essential for organizing meetings, managing contacts, and tracking marketing campaigns.
Similarly, map applications like Google Maps and Waze have become indispensable for real estate agents, as they optimize property visit routes, saving time and improving efficiency in travel management.
In addition, Gómez recommended using Customer Data Management (CDM) to efficiently manage properties and customer data. With this technology, professionals can manage viewings, property updates, and customer records more effectively.
Teresa Gómez. (EXTERNAL SOURCE).
This type of tool allows real estate advisors to maintain complete control of their client and property portfolio without wasting time on unnecessary administrative tasks.
3. Setting clear boundaries: how to balance work with personal life
High client demand for availability can cause stress for real estate agents. However, being available 24/7 is neither sustainable nor healthy. In this regard, Teresa Gómez suggests setting clear boundaries from the outset, educating clients about available office hours.
It also highlights the importance of delegating administrative tasks, such as uploading properties to management systems, to alleviate the daily workload.
“A key recommendation is to create a structured schedule to balance client needs with personal time. This not only increases productivity but also helps prevent burnout and maintain a healthy level of well-being. Setting aside time for personal activities, exercise, and rest becomes essential for maintaining long-term motivation and energy,” she emphasizes.
4. Managing stress and the pressure to meet real estate goals
The real estate sector is known for the constant pressure to meet sales targets and attend to clients at any time of day. However, managing stress is essential for maintaining high performance. Creating a well-structured daily routine, such as allocating specific times for client follow-up or checking emails, reduces the feeling of chaos and allows professionals to work with greater clarity and focus.
Gómez suggests taking steps to avoid succumbing to the pressure of immediacy. Instead of responding instantly, real estate agents can prioritize tasks, managing deadlines efficiently and ensuring each client receives the appropriate attention without compromising their well-being.
5. The Importance of Documentation and Registration of Real Estate Activities
Accurate documentation is a fundamental element in the real estate sector. Keeping a detailed record of every interaction with clients, the routes taken for property viewings, and the properties shown not only improves workflow control but also helps agents provide more efficient service.
Using CRM (Customer Relationship Management) or systems like Notion makes organizing all this information easier, making daily work more efficient.
“By using digital tools and platforms like Notion or Trello, professionals can maintain an organized workflow, where every task can be monitored, from prospecting for clients to closing sales,” he maintains.
Time is one of the most valuable resources for real estate professionals, and managing it properly is essential for success. Teresa emphasizes that, although we cannot control time, we can learn to manage it effectively.
By adopting methods such as time blocking, using appropriate technological tools, and setting clear boundaries, real estate advisors can improve their productivity, reduce stress, and ultimately provide better service to their clients.
“The ability to manage time not only impacts financial results, but also the quality of work and personal satisfaction. Learning to manage time and stress effectively is crucial for a successful career in real estate, allowing professionals to deliver exceptional service without sacrificing their well-being,” she concluded.
