It is a new way to facilitate the sale or rental of a house or apartment, by preparing and decorating it with the aim of showing a more attractive image.
Today, the real estate market offers many opportunities to rent or buy a home with a varied price range and different construction qualities, so the competition is really fierce when it comes to selling a property.
The expression means something like 'staging the house'. It refers to preparing a property to be sold or rented, to attract the attention of potential buyers. It doesn't mean a major renovation, but rather something inexpensive that will facilitate a smoother move.
Home staging is about taking care of the aesthetic presentation of a home, preparing it in a specific way, using decorative resources, to make it more attractive and thus sell or rent it faster.
In Europe, it's a revolution, and the results are extraordinary. Simply uploading images of the house's 'new look' to online real estate portals multiplies the number of visits. The key is to depersonalize the property to give it a neutral feel, allowing it to capture the attention of a wide range of potential buyers
Among the benefits of home staging is its applicability to offices, commercial spaces, new homes, resale properties, furnished or unfurnished homes. The result of home staging is a neutral environment with well-lit, minimalist furniture that makes a space feel inviting and comfortable from the moment you step inside.
Around 94% of potential buyers conduct their searches online. So there's a lot of competition! Houses or apartments where this technique has been implemented sell between 65% and 85% faster.
75% of homes for sale in the United States undergo home staging before being listed. That's why the results are so impressive in terms of time.
